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Understanding the Benefits of Instagram’s New Branded Content Tool

In an exclusive interview on transparency in the influencer marketing space, Adotas covers FTC violations and Instagram’s Branded Content Tool expansion. CreatorIQ’s Head of Product Michael Lambie shares his interpretation of the changes and tips on next steps for creators.

“There is the fine line which is truly up to an influencer or creator to understand how their work with sponsored content is affecting their own follower community.”

Michael Lambie

Head of Product, CreatorIQ