Resources

Earlier this month, Snapchat’s PR firm announced that they were suing creator Luka Sabbat, who failed to live up to his end of the bargain for a campaign around Spectacles V2. According to the lawsuit from PR Consulting, the Grown-ish actor, male model, and Kardashian...

A happy creator is an amiable creator. If your company is great to work with, the co-ideation, production, and outcome of your campaigns will be better. But there are many things that campaign managers do that creators loathe -- sometimes consciously and sometimes...

The first step in a successful brand advocacy campaign is finding perfect talent: resonant to your brand, with an authentic following and a creative output that matches your product. But with billions of active social media accounts to consider, finding the perfect...

For every Seiko, there's a Daniel Wellington; for every CoverGirl, there's a Glossier. Brands who are not developing an emotional connection with their audiences will become a thing of the past -- and the premier way to do so is through digital brand advocacy. Though...

After ten years in the industry with dozens of hashtag campaigns, hundreds of influencers, and more social banter than you can imagine, I’ve had the distinct "pleasure" of putting multiple SMM platforms and SaaS tools through the wringer. Honestly, I wouldn’t wish it...

In a new announcement titled “Testing New Tools and Experiences for Creators,” Facebook is rolling out a suite of tools to help creators “engage and grow their communities, manage their presence, and build a business.” Over the next few months, the social giant will...

  Interested in learning more about industry best practices and how to get the most out of CreatorIQ’s platform? You’re in luck! Check out our webinar series designed to transform you into a CreatorIQ pro. Instagram and Facebook Reporting Watch...

By Michael J. Lambie Last year, Facebook introduced Instagram Insights, a new analytic feature that enables creators with business accounts on the platform to learn more about their followers and the performance of their posts. Now, these...