Resources

Happy Creators Make Happy Customers

A happy creator is an amiable creator. If your company is great to work with, the co-ideation, production, and outcome of your campaigns will be better. But there are many things that campaign managers do that creators loathe -- sometimes consciously and sometimes...

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There’s a Better Way to Find Creators

The first step in a successful brand advocacy campaign is finding perfect talent: resonant to your brand, with an authentic following and a creative output that matches your product. But with billions of active social media accounts to consider, finding the perfect...

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5 Kinds of Brand Advocacy to Win Hearts and Minds

For every Seiko, there's a Daniel Wellington; for every CoverGirl, there's a Glossier. Brands who are not developing an emotional connection with their audiences will become a thing of the past -- and the premier way to do so is through digital brand advocacy. Though...

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CreatorIQ Announces Webinar Series

  Interested in learning more about industry best practices and how to get the most out of CreatorIQ’s platform? You’re in luck! Check out our webinar series designed to transform you into a CreatorIQ pro. Instagram and Facebook Reporting Watch Recording...

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Takeaways from Social Media Week Chicago

For those unable to attend SMW, I wanted to highlight some of the take-aways, not just from the CreatorIQ presentation but from other notable speakers that shared their insights on the over-arching theme of ‘how to evolve your influencer programs.

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Social Media Usage Trends Impacting Influencer Marketing

By Michael J Lambie The only constant in the world of social media is change, as consumer trends evolve and expectations for user experiences are high. Platforms are required to constantly roll out new features to meet demand. And, because social media has become such...

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