Resources
How The Snapchat Influencer Marketing Lawsuit Could Have Been Avoided
Earlier this month, Snapchat’s PR firm announced that they were suing creator Luka Sabbat, who failed to live up to his end of the bargain for a campaign around Spectacles V2. According to the lawsuit from PR Consulting, the Grown-ish actor, male model, and Kardashian...
read moreHappy Creators Make Happy Customers
A happy creator is an amiable creator. If your company is great to work with, the co-ideation, production, and outcome of your campaigns will be better. But there are many things that campaign managers do that creators loathe -- sometimes consciously and sometimes...
read moreThere’s a Better Way to Find Creators
The first step in a successful brand advocacy campaign is finding perfect talent: resonant to your brand, with an authentic following and a creative output that matches your product. But with billions of active social media accounts to consider, finding the perfect...
read more5 Kinds of Brand Advocacy to Win Hearts and Minds
For every Seiko, there's a Daniel Wellington; for every CoverGirl, there's a Glossier. Brands who are not developing an emotional connection with their audiences will become a thing of the past -- and the premier way to do so is through digital brand advocacy. Though...
read more3 Ways Influencer Platforms Help You Win (and Keep!) Clients
After ten years in the industry with dozens of hashtag campaigns, hundreds of influencers, and more social banter than you can imagine, I’ve had the distinct "pleasure" of putting multiple SMM platforms and SaaS tools through the wringer. Honestly, I wouldn’t wish it...
read moreWhat Facebook’s Creator Tools Mean for Influencer Marketing
In a new announcement titled “Testing New Tools and Experiences for Creators,” Facebook is rolling out a suite of tools to help creators “engage and grow their communities, manage their presence, and build a business.” Over the next few months, the social giant will...
read moreCreatorIQ Announces Webinar Series
Interested in learning more about industry best practices and how to get the most out of CreatorIQ’s platform? You’re in luck! Check out our webinar series designed to transform you into a CreatorIQ pro. Instagram and Facebook Reporting Watch...
read moreTakeaways from Social Media Week Chicago
For those unable to attend SMW, I wanted to highlight some of the take-aways, not just from the CreatorIQ presentation but from other notable speakers that shared their insights on the over-arching theme of ‘how to evolve your influencer programs.
read moreHow to Succeed in an Increasingly Complex Influencer Marketing Landscape
Influencer marketing campaigns have become more complex over time, requiring enterprise grade software to help companies scale their practice. 4 strategies for standing out.
read moreCreatorIQ Launches New Image and Video Tag Tracking Feature Plus More
By Michael Lambie Black Friday, Small Business Saturday and Cyber Monday are almost upon us, which means that many brands will be kicking their influencer marketing efforts in to high gear. CreatorIQ is pleased to introduce several new product features that will...
read moreSocial Media Usage Trends Impacting Influencer Marketing
By Michael J Lambie The only constant in the world of social media is change, as consumer trends evolve and expectations for user experiences are high. Platforms are required to constantly roll out new features to meet demand. And, because social media has become such...
read moreCreatorIQ Gives Users Easy Access to Instagram Insights
By Michael J. Lambie Last year, Facebook introduced Instagram Insights, a new analytic feature that enables creators with business accounts on the platform to learn more about their followers and the performance of their posts. Now, these...
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