CreatorIQ Announces Partnership With LiveRamp To Enable Brands, Agencies To Leverage First-Party Data With Influencer Marketing Efforts

Jun 23, 2021 - 2 min. read

The Industry Leading Integration Will Help Advertisers Identify Digital Creators That Have Existing Affinities With Their Brands To Optimize Performance Objectives.

Here at CreatorIQ, we’re dedicated to advancing the creator economy and helping our clients optimize every aspect of their approach. Today, we’re excited to announce the next step in this journey via a partnership with leading data connectivity platform LiveRamp

Our partnership with LiveRamp will enable brands and agencies to securely connect first-party data with CreatorIQ’s industry leading Creator Intelligence Cloud, including 20MM Creator profiles. This industry leading data integration will help CreatorIQ enterprise clients optimize their influencer marketing performance objectives by matching customer data to social identity. 

“We take a data-first approach to influencer marketing,” said Igor Vaks, Founder & CEO at CreatorIQ. “And we’re excited to partner with LiveRamp to continue building out these data capabilities. Many of our enterprise clients already use LiveRamp’s first-party data onboarding solution for digital advertising and marketing, so our partnership will help them easily expand that capability to their influencer marketing programs.”

CreatorIQ is now listed as a destination in LiveRamp’s Platform, which enables customers to use their first-party data to seamlessly discover and activate their most influential creators. The first-party data activation through LiveRamp is achieved without clients needing to share any of their customers’ directly identifiable information with CreatorIQ, unlike other influencer marketing solutions where it’s required.

LiveRamp’s solution includes the most comprehensive data security and privacy friendly capabilities for data encryption and anonymization of all directly identifiable information. Additionally, LiveRamp will maintain addressable reach as the industry moves away from third-party cookies and other device identifiers as a method of matching data, which will set the stage for the influencer marketing category as it becomes a data-first medium.

This partnership will further establish CreatorIQ’s leadership position in the market, on the heels of being named the leading in-house influencer marketing platform by Forrester, with the highest possible scores in Influencer Data Access, Data Management and Data Science Capabilities. 

If you’d like to learn more about how you can leverage your first-party data to optimize your influencer marketing efforts, get in touch with our team at sales@creatoriq.com. And if you’d like to just look around, check out our Self Guided Platform Demo.