CreatorIQ is pleased to announce that Ryan Musselman has joined the organization as an Advisor. Ryan will be critical to the success of our quickly expanding base of customers across the gaming vertical. As a product and subject matter expert, he will work to ensure our technology and team are two steps ahead in serving this rapidly expanding and ever developing vertical.
Ryan is an early participant in the convergence of content, digital, gaming, and esports with over 13 years of industry experience. He led the scale and development of Machinima’s 10,000-strong network of gaming influencers, prior to joining Google to advance YouTube’s gaming content vertical.
Recently, Ryan served as President of Infinite Esports and Entertainment and led the company’s acquisition to Immortal’s Gaming Club at an enterprise value of $100M. He now leverages his diverse history of expertise to help investors, brands, agencies, platforms, and professional organizations drive value while building businesses in esports and gaming.
CreatorIQ’s President, Dan Murray, says “Ryan’s deep expertise in the gaming industry is unparalleled and we’re fortunate to have him as part of our team. He will provide invaluable insights as we continue to build the most data driven & advanced enterprise product to serve our current and new gaming and esports customers”
“CreatorIQ has built a platform that makes all facets of the influencer management process exceptionally easy for gaming companies to scale and optimize influencer marketing ROI. Their platform has impressively helped multiple, large-scale gaming enterprises drive meaningful measurement within a vast array of influencer activations. I’m delighted and grateful to collaborate with this talented team in serving the evolving needs of esports and gaming businesses,” said Ryan.