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If a walk on song could be played in a blog, I’d be blasting the most epic one yet.
In Ep. 137 of Earned, Conor sits down with Chris Harrington, the newly appointed CEO of CreatorIQ, for an in-depth conversation about his remarkable journey and strategic vision for the influencer marketing industry.
To start, Chris opens up about his rigorous evaluation process, CreatorIQ’s growth potential and alignment with his strategic vision. Drawing on personal experiences, including his wife Angie's successful influencer career and his daughter Jessa’s creation of a $15M clothing brand through social media, Chris underscores the critical role of authenticity in creator marketing. He shares valuable insights on personal branding, emphasizing the importance of a unique voice and trustworthy engagement for influencers. We also explore his professional background, including pivotal strategic decisions made during his tenure at Omniture, where real-time analytics and creative competitive strategies were key to success. Chris further delves into the complexities and triumphs of unifying corporate data at Domo, shedding light on the challenges of raising funds and engaging industry giants.
Join us as we welcome Chris Harrington to CreatorIQ and celebrate the power of collaboration in navigating the ever-evolving landscape of influencer marketing.
We’ve included a couple of highlights from the episode below, but be sure to check out the full video above, or tune into the podcast on Spotify, Apple Podcasts, or wherever you listen!
The following interview has been lightly edited for concision.
“The minute I had my very first interview with one of your board members, I found home”: How Chris Harrington Found Home at CreatorIQ
Conor Begley: So, you met with over 22 different companies before deciding that CreatorIQ was the right fit. I've got your wife's text messages and the emails that you sent to the board. It seems like you knew. What was it about this company and about the industry that you felt so drawn to?
Chris Harrington: I’ve battled my way from fourth place, in a crowded web analytics market and became number one. So to actually step in at number one, to join the leader, and I would argue, even two leaders, right? The founders of the industry with Tribe and CreatorIQ. To get that opportunity to be at that table was really important. Then honestly every time I met with a new member of the team, went through a new piece of literature, a new presentation, met a new board member, met a new executive at every turn, I found that it was really valuable. The minute I had my very first interview with one of your board members, I messaged Angie, I said, baby, I found home. All those things lined up for me.
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