Who doesn’t like new stuff? Certainly not us, and that’s why we’re thrilled to announce the launch of The Top 10 Leaderboard, a free interactive tool that provides a clear view into the performance metrics of social media’s top brands in beauty, fashion, and apparel, with more verticals to come.
To help you make the most of this exciting new tool, we’ve put together a short list of tips and feature descriptions.
The Summary
For those seeking a quick snapshot into the current state of a specific market or vertical, head to the Summary section. Within the “At a Glance” box, you’ll see the total Earned Media Value (EMV) generated by a selected market and vertical in a given month, how many content creators mentioned each brand that month, and how many brands capitalized off of creator activity.
By clicking the tabs labeled “U.S., U.K., France, and Europe,” you can toggle between markets; to toggle between verticals, click the dropdown menu.
You may also notice the rotating image carousel with shifting data points. This carousel is our equivalency feature—it’s perfect for putting the power of influencer marketing in perspective. These equivalency data points are interactive, and will update according to the market and vertical you’ve selected.
The Rankings
Want to dive right into the top brands? Clicking the “See the Ranking” button at the top of the landing page will guide you to the Monthly Ranking section. This interactive leaderboard populates data points for the top ten brands that month, and changes according to the market and vertical you select in the Summary section.
It’s important to note that metrics beyond Total EMV will be gated behind a short email request form. Once you fill out that form, you’ll be free to browse all our metric tabs! Each metric tab includes a short description to help you understand exactly what you’re looking at, and what the metric in question means for brands.
The Full Top 10 Report
Every month we produce an in-depth Top 10 report highlighting the tactics, campaigns, and strategies that top brands across markets and verticals deployed to get ahead. To download this free report, simply input your info into the download form. You can also download and read our last three Top 10 reports in the section of the page directly below the download form.
Want to See Where Your Brand Ranks?
Are you not seeing your brand or your competitors listed on the leaderboard? Get in touch with us—we’ll help you benchmark your brand against industry leaders, and show you how CreatorIQ's influencer marketing tools and strategic know-how can boost your growth.
