Happy Creators Make Happy Customers
A happy creator is an amiable creator. If your company is great to work with, the co-ideation, production, and outcome of your campaigns will be better. But there are many things that campaign managers do that creators loathe — sometimes consciously and...
There’s a Better Way to Find Creators
The first step in a successful brand advocacy campaign is finding perfect talent: resonant to your brand, with an authentic following and a creative output that matches your product. But with billions of active social media accounts to consider, finding the perfect...
5 Kinds of Brand Advocacy to Win Hearts and Minds
For every Seiko, there’s a Daniel Wellington; for every CoverGirl, there’s a Glossier. Brands who are not developing an emotional connection with their audiences will become a thing of the past — and the premier way to do so is through digital brand...
3 Ways Influencer Platforms Help You Win (and Keep!) Clients
After ten years in the industry with dozens of hashtag campaigns, hundreds of influencers, and more social banter than you can imagine, I’ve had the distinct “pleasure” of putting multiple SMM platforms and SaaS tools through the wringer. Honestly, I...
What Facebook’s Creator Tools Mean for Influencer Marketing
In a new announcement titled “Testing New Tools and Experiences for Creators,” Facebook is rolling out a suite of tools to help creators “engage and grow their communities, manage their presence, and build a business.” Over the next few months, the social giant will...
Vocalist, woolgatherer, and optimization enthusiast. Semantic Web wonk. Marketing Manager at CreatorIQ.
