How The Snapchat Influencer Marketing Lawsuit Could Have Been Avoided
Earlier this month, Snapchat’s PR firm announced that they were suing creator Luka Sabbat, who failed to live up to his end of the bargain for a campaign around Spectacles V2. According to the lawsuit from PR Consulting, the Grown-ish actor, male model, and Kardashian...
Happy Creators Make Happy Customers
A happy creator is an amiable creator. If your company is great to work with, the co-ideation, production, and outcome of your campaigns will be better. But there are many things that campaign managers do that creators loathe — sometimes consciously and...
There’s a Better Way to Find Creators
The first step in a successful brand advocacy campaign is finding perfect talent: resonant to your brand, with an authentic following and a creative output that matches your product. But with billions of active social media accounts to consider, finding the perfect...
5 Kinds of Brand Advocacy to Win Hearts and Minds
For every Seiko, there’s a Daniel Wellington; for every CoverGirl, there’s a Glossier. Brands who are not developing an emotional connection with their audiences will become a thing of the past — and the premier way to do so is through digital brand...
3 Ways Influencer Platforms Help You Win (and Keep!) Clients
After ten years in the industry with dozens of hashtag campaigns, hundreds of influencers, and more social banter than you can imagine, I’ve had the distinct “pleasure” of putting multiple SMM platforms and SaaS tools through the wringer. Honestly, I...
Cristin is the Founder and CEO of Vyzionary, a social marketing consultancy based out of New York City. By day, she’s a social media addict (self-admittedly) and by night, a full-time puppy mom. She graduated from Temple University in Philadelphia and put her skills to the test developing social campaigns for the Philadelphia Eagles, Dell and Chevrolet. She then bounced into social media buying and influencer strategy across entertainment, CPG, beauty and retail. 10 years later, Cristin can usually be found skimming Twitter for comic gold or walking her Chiweenie through the Lower East Side.
