Happy Creators Make Happy Customers

Happy Creators Make Happy Customers

A happy creator is an amiable creator. If your company is great to work with, the co-ideation, production, and outcome of your campaigns will be better. But there are many things that campaign managers do that creators loathe — sometimes consciously and...
There’s a Better Way to Find Creators

There’s a Better Way to Find Creators

The first step in a successful brand advocacy campaign is finding perfect talent: resonant to your brand, with an authentic following and a creative output that matches your product. But with billions of active social media accounts to consider, finding the perfect...
5 Kinds of Brand Advocacy to Win Hearts and Minds

5 Kinds of Brand Advocacy to Win Hearts and Minds

For every Seiko, there’s a Daniel Wellington; for every CoverGirl, there’s a Glossier. Brands who are not developing an emotional connection with their audiences will become a thing of the past — and the premier way to do so is through digital brand...