Why Major Brands Choose CreatorIQ Over Meltwater

While other platforms may offer partial solutions, CreatorIQ stands apart as the definitive engine driving impactful creator marketing strategies for the world's most innovative and iconic brands. With us, you're not just a user—you're a partner in raising the bar for what creators can achieve for your business.

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CreatorIQ vs Meltwater

With CreatorIQ, you gain complete end-to-end capabilities—everything you need is seamlessly integrated into one platform, unlike other solutions.

A robust suite of solutions

So you can strategically plan and expertly execute, optimize, and maximize your efforts for increased impact, growth, and ROI.

Discover
Activate
Optimize
Convert

Discover

Discover and analyze brand communities by leveraging creator listening and industry insights to inform your strategy and plan for growth. Use searchability, analytics, and community monitoring to identify the right influential creators for your brand and foster community expansion.

Discover and evaluate creators

Search, compare, and get recommendations using in-depth fields and insights to effortlessly find and vet more creators fit for your brand, in half the time.

Build your brand community

Surface creators already talking about your brand and foster community growth by understanding the value of earned content and engaging with top ambassadors.

Analyze community trends

Listen to and identify trends from the communities that matter most to you by monitoring creator activity to uncover areas of opportunity.

Maintain your community health

Assess your brand community health to increase creator retention and loyalty and ensure your community is scaled, retained, and highly engaged.

Activate

Co-create quality content with creators using all of the marketing essentials, and then some, to run effective creator programs. From enlisting, engaging, and compensating creators to forecasting campaign performance and working better as a team, CreatorIQ offers everything you need to grow and sustain long term creator partnerships.

Recruit, onboard, and manage creators

Create an exceptional partnership experience with creator facing communication tools and destinations that guide them through onboarding and activations.

Execute and manage activations

Expertly launch activations based on your goals with confidence in your creator partners, content strategy, and real-time results tracking.

Pay and incentivize creators

Save time, increase transparency, and mitigate risk when paying creators for their work.

Collaborate with and organize by teams

Effectively work with your teammates using collaboration tools and drive clarity by setting up team and user structures to maintain focus and consistency.

Optimize

Benchmark creator programs with a suite of industry-defined data and insights to measure success and guide decision making. Connect creators, campaigns, divisions, and entire strategies to measurable ROI.

Measure and optimize Return on Creator Spend

Build your strategy by forecasting costs and Return on Creator Spend in your campaigns, and analyze complete program performance across all campaigns, creators, and posts.

Report on program performance

Demonstrate Return on Creator Spend (ROCS) in reports with a complete view of campaign performance, using customized KPIs and metrics that matter most.

Benchmark against competitors

Benchmark your brand's performance against competitors, over time, and across regions.

Integrate & exchange data via API

Connect influencer marketing data to the rest of your marketing stack by importing crucial business data that informs influencer efforts, or by exporting unique creator social data & insights.

Convert

Drive revenue & conversions by connecting creator-led strategies and content to performance solutions in order to scale and amplify your efforts. Make your marketing creator-led by integrating your influencer marketing with affiliate, e-commerce, and paid advertising strategies.

Generate direct revenue from creator affiliate marketing

Integrate with your affiliate platform or build your own program to scale revenue generation from creator-affiliates skilled in driving direct sales.

Monetize creator content in paid advertising

Extend reach, combat creative fatigue, and improve paid performance by easily using your branded content to launch creator ads.

Track conversions and attribution driven by creators

Better understand your creators' ability to drive traffic to your website or landing page by measuring tracking link performance from Google Analytics.

Don’t just take
our word for it.

Discover why our customers trust us, backed by the recognition of our industry-leading badges.

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“After interviewing the top 11 influencer platforms, we made an informed decision to work with the team at CreatorIQ for all the reasons mentioned above. As a side-by-side comparison, you'd be hard-pressed to find a feature that you care about that's not available in CIQ's platform.”

Khaled H. Business Development Manager

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“Before CreatorIQ, my team was using multiple platforms for our Influencer data and outreach (HYPR, Creatordeck, Peoplemap, etc.) - not to mention, what felt like hundreds of Google documents to manage! With CreatorIQ, everything we need is in one place! We are now able to easily discover new Influencers, add them to our customized campaigns and track their back-end data with a few simple clicks!”

Christina R. Account Executive

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“If you are currently unsatisfied with your currently tracking or reporting of campaigns, this platform is great to try out. It has more functionality than its competitors.”

Caitlin M. Digital Marketing Associate

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“Ultimately, CreatorIQ is the most robust and user-friendly platform I have used, and ultimately is a crucial component of our brand's influencer campaign successes.”

Sarah W. Digital Marketing Associate

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World-Class Partnerships Creator marketing technology that you’ll never outgrow or outpace

We have you covered. Built for scale and collaboration, CreatorIQ is a foundational creator marketing technology backed by industry leading partners to guarantee security, compatibility and compliance.