Session Replay Building Brands with Premium Talent Partnerships

Summary:
Premium talent partnerships go beyond a fleeting post on social media. They have evolved into pivotal strategic relationships that amplify brand awareness and—if done well—can significantly shape a brand's trajectory. Moderated by Nathan Coyle, Global President of Influencer at IPG’s Mediabrands, our panelists Aron North, CMO of Mint Mobile, and Grammy-nominated artist and entrepreneur Kenna, highlighted the shift from traditional endorsement models to more collaborative, long-term relationships. The panel discussed the importance of aligning business objectives, understanding the talent's vision, and giving creative control to artists for authentic collaborations.