Creator Marketing
Industry Benchmarks
Gauge the performance of your creator marketing program with the industry’s most comprehensive standards
With CreatorIQ’s Global Benchmarking Calculator, you can benchmark your brand against your broader industry and region, helping you craft informed KPIs for your creator program. Drawing data from over 1M creators and 20k brands, our calculator returns averages across 15 key performance metrics specifically tailored to your preferred inputs.
Use these averages to answer:
Industry Benchmarks*
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Metrics Glossary
Expand AllThe total number of comments and replies received on a piece of content.
The total number of likes received on a piece of content. Hidden Instagram likes are estimated.
The estimated total number of times a piece of content was viewed for more than 1 second.
The total number of times a piece of content was shared.
The percentage of a creator's total followers who engaged with their content through likes, comments, or shares.
The total number of positive user interactions—including likes, comments, shares, and clicks—that a brand-related piece of content received in a given time period.
The total estimated number of times the content was viewed for at least 1 millisecond. A single viewer may be counted multiple times.
CreatorIQ's proprietary metric measuring digital earned media performance. EMV tracks social media buzz for brands using CreatorIQ's creator panels.
The average EMV per creator, calculated by dividing a brand's total EMV by its creator count for a given quarter.
EMV generated by content containing sponsorship indicators (e.g., "spon," "sponsored," "ad").
The percentage of a brand's total EMV generated from posts containing sponsorship language.
The total number of creators who posted about a brand in a given time period.
The total number of followers across all creators who posted about a given brand.
The average number of mentions per creator, calculated by dividing a brand's total posts by its creator count.
The total number of creator posts mentioning a brand in a given time period.
You have your numbers—here’s what to do next
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Compare
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Compare
See how your brand’s metrics compare to the averages of your chosen region and industry.
If you already have your performance metrics, this comparison is easy. If not, you can work with CreatorIQ to derive your metrics and conduct a detailed analysis.
Brand Leaderboards
Check out our monthly and annual leaderboards to learn which brands are excelling, and why.
Explore
Even if you have metrics for your specific inputs, it’s worth playing around with the calculator a bit more to see:
- How different global markets compare—especially if you work at an enterprise brand with various international divisions.
- How working with different creator tiers, and on different social platforms, impacts performance across engagements, EMV, and other key metrics.
- How different industries stack up across these metrics—after all, creator marketing isn’t one size fits all.
Competitive Benchmarking Capabilities
See how CreatorIQ's competitive benchmarking capabilities can help your brand determine exactly where it stands.
Improve
Ultimately, the calculator is a tool for setting informed, achievable KPIs. With the industry’s most sophisticated data in the palm of your hands, you can return to your management team confident in the benchmarks your brand needs to hit to beat the competition.
And for all the strategy and insights you’ll need to reach those KPIs, CreatorIQ is here for you.
Global Benchmarking Blog Series
Discover actionable steps you can take to improve in these metrics, and learn more about CreatorIQ’s measurement methodology and philosophy.
Check out our customer case studies
See how CreatorIQ has helped companies like ION, L'Occitane en Provence, and DiGiorno crack the code for creator marketing measurement.