Thank You For Coming! CreatorIQ Connect Roadshows are a series of exclusive hosted events bringing together top marketing decision-makers at the forefront of creator marketing.
Three Key Takeaways from the Conversation:
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Social Media is always evolving, so should your strategy.
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TikTok research shows that capturing a viewer's attention within the first 5 seconds of a video increases ad recall, boosts engagement, enhances brand love, improves brand consideration, and drives the likelihood to recommend and purchase intent.
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Winning brands stay on top of trends and quickly jump on popular content styles to create buzz, as seen with L’Occitane and Rhode Skin.
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Brit Starr
SVP Marketing, CreatorIQ
Bianca Goldsmith
Global & North America Research & Insights Manager, TikTok
Annie Probert
Head of Marketing, Marc Jacobs
Leanne Rouse
Marketing Director, Space NK
William Farmer
Global Commercial Talent Director, The Talent Group, Conde Nast
James Calvert
Chief Data Strategy Officer, M&C Saatchi London
Ellen Topley
Senior Account Director, Talent & Influencers, CAA Brand Consulting
Seth Hart
Global SVP, Commercial, Footballco
Beatriz Junger
Senior Account Manager, Strategic Accounts, CreatorIQ
Elodie Eynard-Machet
Senior Customer Success Manager, CreatorIQ
