How the Ad Council Saved 100+ Hours by Automating Talent Engagement Reporting

How the Ad Council Saved 100+ Hours by Automating Talent Engagement Reporting

The Ad Council, the only organization that uses communication to solve social issues at scale, needed a sophisticated platform to manage the growing scale & complexity of Talent Engagement measurement. Leveraging CreatorIQ’s reporting solutions – the AdCouncil quantified the impact of 100+ ‘Creator for Good’ Public Issue Talent Engagements.

 

"CreatorIQ is essential to quantifying and tracking our talent engagement initiatives, especially as it relates to analytics, measurement and reporting."

Lina Renzina Talent Partnerships, The Ad Council