“ShopStyle has increased efficiency by 40% with CreatorIQ because we’re able to use the CreatorIQ API plugin to import our sales data for each individual blogger.”
–Aleksandra Chojnaka
Senior Director of Partnerships & Global Strategy, ShopStyle
“ShopStyle has increased efficiency by 40% with CreatorIQ because we’re able to use the CreatorIQ API plugin to import our sales data for each individual blogger.”
–Aleksandra Chojnaka
Senior Director of Partnerships & Global Strategy, ShopStyle
Influencer marketing used to be characterized by mega social stars hawking products to millions. In its infancy, brand awareness metrics have served as the industry's main measurement KPI. But the demands of marketers have pushed the need for reporting beyond awareness estimates, and advertisers need more tangible ROI metrics for their campaigns. In order to measure their programs more granuarly, ShopStyle needed to find a predictable way to bind their first-party sales data to the organic performance of high-converting micro-influencers.
ShopStyle leveraged CreatorIQ’s API to pass powerful sales data between systems. They utilized the Enterprise Creator Cloud's core CRM platform for secure manipulation of individual creator data. With new streamlined automated workflows, ShopStyle is better able to measure and activate creators based on real ROI metrics.
"CreatorIQ enhances the quality and integrity of our brands’ campaigns by safeguarding against fraud and brand safety issues."