How Shopstyle Drove 300% ROI with High-Converting Creators

CreatorIQ: How does ShopStyle use CreatorIQ cloud to unify data?
AC: CreatorIQ has been incredibly helpful for us in two ways. We use it for our pre-sales process and in our operations flow. ShopStyle has increased efficiency by 40% with CreatorIQ because we're able to use the CreatorIQ API plugin to import our sales data for each individual blogger. We use it like a CRM platform for our bloggers in our network, but we're able to add and layer on top of the data CreatorIQ already has.

CreatorIQ: What is a particularly effective campaign you executed?
AC: One really great campaign that we ran was during the holiday season last year, we worked with a massive multi-brand retailer that has stores all over the U.S. as well as an eCommerce presence, that’s not necessarily known for fashion. They're a go-to for other categories like beauty and home, but not necessarily fashion. They came to us looking to drive sales and awareness for their fashion category and we did three things the help them. We used our data to cast influencers that move product, converted for that particular price point, and converted for that retailer because we had organic data from our affiliate platform on who was already driving traffic to this retailer.

CreatorIQ: What were the results?
AC: We drove a three-to-one ROI on the campaign by casting one of our highest converting bloggers. The other thing that we wanted to do was drive an increase in organic exposure, and we saw triple-digit growth within the network on traffic driven by bloggers who are not being paid a flat-fee by this retailer. We generated a ton of additional content organically and then we saw a 16% increase in new customers to the fashion category for this retailer.