The Challenge
Influencer marketing used to be characterized by mega social stars hawking products to millions. In its infancy, brand awareness metrics have served as the industry's main measurement KPI. But the demands of marketers have pushed the need for reporting beyond awareness estimates, and advertisers need more tangible ROI metrics for their campaigns.
In order to measure their programs more granuarly, ShopStyle needed to find a predictable way to bind their first-party sales data to the organic performance of high-converting micro-influencers.
The Solution
ShopStyle leveraged CreatorIQ’s API to pass powerful sales data between systems. They utilized the Enterprise Creator Cloud's core CRM platform for secure manipulation of individual creator data. With new streamlined automated workflows, ShopStyle is better able to measure and activate creators based on real ROI metrics.
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CreatorIQ: How does ShopStyle use CreatorIQ cloud to unify data?
AC: CreatorIQ has been incredibly helpful for us in two ways. We use it for our pre-sales process and in our operations flow. ShopStyle has increased efficiency by 40% with CreatorIQ because we're able to use the CreatorIQ API plugin to import our sales data for each individual blogger. We use it like a CRM platform for our bloggers in our network, but we're able to add and layer on top of the data CreatorIQ already has.
CreatorIQ: What is a particularly effective campaign you executed?
AC: One really great campaign that we ran was during the holiday season last year, we worked with a massive multi-brand retailer that has stores all over the U.S. as well as an eCommerce presence, that’s not necessarily known for fashion. They're a go-to for other categories like beauty and home, but not necessarily fashion. They came to us looking to drive sales and awareness for their fashion category and we did three things the help them. We used our data to cast influencers that move product, converted for that particular price point, and converted for that retailer because we had organic data from our affiliate platform on who was already driving traffic to this retailer.
CreatorIQ: What were the results?
AC: We drove a three-to-one ROI on the campaign by casting one of our highest converting bloggers. The other thing that we wanted to do was drive an increase in organic exposure, and we saw triple-digit growth within the network on traffic driven by bloggers who are not being paid a flat-fee by this retailer. We generated a ton of additional content organically and then we saw a 16% increase in new customers to the fashion category for this retailer.
