How SKY (Comcast) Implemented an Influencer Strategy that Outperforms

“Influencer marketing works really well against all of our other channels… comparatively in terms of its cost it’s benchmarked against our media buying teams but that doesn’t even allow for the additional value of those recommendations coming from people that the audiences trust and it’s really hard to put a metric against that. We know that for every £1 spent, influencer marketing outperforms most of our other channels, and we rely on campaign management technology like CreatorIQ to tie everything together.”