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Customer Story How Burson Combines the Art and Science of Creator Marketing to Execute Impactful Client Campaigns

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Burson is the global leader in communications, reinventing how reputation creates a competitive advantage for its clients so that they can lead both today and tomorrow.

Shakira Akinjobi is the Director of Influencer Marketing, UK and EMEA at Burson, where she is responsible for crafting and executing influencer strategies for key clients across the agency. Her role oversees the development and implementation of influencer services throughout the UK and EMEA, ensuring seamless execution and providing expert consultation.

At a Glance

Learn how Burson, a global communications agency, uses CreatorIQ to:

  • Find the right creators for its client campaigns, across global markets
  • Centralize and seamlessly execute end-to-end program management
  • Measure creator and campaign performance with standardized metrics

Background The Power of EMV

Founded by a core team who spent their careers working in-house at top EMV brands, GateMaker Community understands the power of EMV as a leading indicator of revenue and new customer acquisition, and partners with incredible companies to help them build community and influencer programs at a serious scale with impactful results.

So when L'Occitane en Provence sought to partner with GateMaker Community with the goal of becoming a top 25 skincare brand by EMV, it was the perfect match.

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Vandana Tandon

CMO, L’Occitane North America 

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Vandana Tandon

CMO, L’Occitane North America 

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Vandana Tandon

CMO, L’Occitane North America 

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Vandana Tandon

CMO, L’Occitane North America 

ShakiraAkinjobi

“Without CreatorIQ, working with so many influencers across different markets would be quite difficult. But because we're able to do everything within one platform, it allows for a seamless [execution]."

Shakira Akinjobi Director of Influencer Marketing, UK and EMEA, Burson

Fast Questions

  • What is the biggest challenge Burson faces with creator marketing? I think one of our biggest challenges would be finding the right creators to work with. There are so many creators in this space now, so finding the ones that fit a specific brand narrative can be a bit challenging.
  • What problems have you been able to solve with CreatorIQ?CreatorIQ has been really helpful in enabling team efficiencies. Whether that's from creator discovery to [performance] metrics, being able to house everything within the platform has meant that we save time, everyone has access to the same data and information, and ensures that we're able to deliver a seamless campaign right from the beginning to the end.
  • What advice would you give to someone just getting started in creator marketing?I would advise that if you're just starting up in this space, test. Work with a few creators. You can find really impactful, highly engaging creators at a low cost, and then once you've found your rhythm and what works for you as a brand, you can grow that even more.

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