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Customer Story From Confectionery to Creators: How Nestlé Maintains Credibility With Consumers

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As the world's largest food and beverage company, Nestlé believes in the power of food to enhance quality of life for everyone today—and for generations to come.

Eduardo André is the Global Social Media and Creator Expert at Nestlé, bringing over a decade of experience in social media and creator marketing to Nestlé’s global marketing team. At Nestlé, Eduardo leverages his wealth of knowledge to guide global social media and creator strategies, ensuring alignment with global frameworks, brand objectives, and market trends.

At a Glance

Learn how Nestlé, the world's largest food and beverage company, uses CreatorIQ to:

  • Discover new creators for its campaigns and initiatives
  • Vet potential creator partners for brand safety and alignment
  • Unify its global team with standardized and streamlined workflows

Background The Power of EMV

Founded by a core team who spent their careers working in-house at top EMV brands, GateMaker Community understands the power of EMV as a leading indicator of revenue and new customer acquisition, and partners with incredible companies to help them build community and influencer programs at a serious scale with impactful results.

So when L'Occitane en Provence sought to partner with GateMaker Community with the goal of becoming a top 25 skincare brand by EMV, it was the perfect match.

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Vandana Tandon

CMO, L’Occitane North America 

DE-58_Lindsey-Serfas

Vandana Tandon

CMO, L’Occitane North America 

DE-58_Amelia-Soohoo

Vandana Tandon

CMO, L’Occitane North America 

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Vandana Tandon

CMO, L’Occitane North America 

EduardoAndré

"Our goal with creator marketing is to create meaningful and genuine connections with our target audience. We aim to leverage the power of influencers to raise brand awareness, drive engagement, and ultimately increase our sales."

Eduardo André Global Social Media and Creator Expert, Nestlé

Fast Questions

  • How are creators changing the marketing industry?I would say that creators are changing the industry because they are bringing better storytelling capabilities, innovation, authenticity, and relatability to consumers.
  • What is Nestlé’s biggest challenge when it comes to creator marketing?The biggest challenge that Nestlé encounters with influencer marketing is making sure that we’re working with creators that really exist and that have credibility. With the rise of influencer fraud and fake followers, we need to make sure that we vet and partner with the right influencers for our campaigns.
  • How has Nestlé overcome these challenges with CreatorIQ?CreatorIQ helps us overcome these challenges with its vetting and discovery capabilities that are very robust and powerful. This enables us to mitigate the risk of partnering with the wrong creators.

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