CreatorIQ Connect

1 Day, 2 Stages, 45+ Speakers, 1000+ Attendees
CreatorIQ Connect: Unlock the full power of creator marketing
October 10, 2024  |  Los Angeles, CA

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Customer Story How Nestlé Health Science Humanizes its Brands With Creators, and Unifies its Global Team With CreatorIQ

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Nestlé Health Science is a global leader in the science of nutrition, with an extensive portfolio of brands dedicated to empowering customers and patients to live their healthiest lives.

Matthieu Mauguin is a Digital Communication Specialist at Nestlé Health Science. As part of the global digital team, Matthieu specializes in digital marketing strategies for vitamin and supplement brands, including Garden of Life and Vital Proteins.

At a Glance

Learn how Nestlé Health Science, a global leader in the science of nutrition, uses CreatorIQ to:

  • Execute end-to-end creator program management for its portfolio of brands
  • Benchmark creator and campaign performance against standardized metrics
  • Streamline workflows and unify teams across global markets

Background The Power of EMV

Founded by a core team who spent their careers working in-house at top EMV brands, GateMaker Community understands the power of EMV as a leading indicator of revenue and new customer acquisition, and partners with incredible companies to help them build community and influencer programs at a serious scale with impactful results.

So when L'Occitane en Provence sought to partner with GateMaker Community with the goal of becoming a top 25 skincare brand by EMV, it was the perfect match.

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Vandana Tandon

CMO, L’Occitane North America 

DE-58_Lindsey-Serfas

Vandana Tandon

CMO, L’Occitane North America 

DE-58_Amelia-Soohoo

Vandana Tandon

CMO, L’Occitane North America 

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Vandana Tandon

CMO, L’Occitane North America 

MattieuMauguin

“At Nestlé Health Science, we work with multiple global brands all around the world that all have their own creator programs and their own influencer rosters, so we use CreatorIQ to drive that unified approach."

Matthieu Mauguin Digital Communication Specialist, Nestlé Health Science

Fast Questions

  • What is Nestlé Health Science’s biggest challenge when it comes to creator marketing?As a global team, I think our main challenge is driving that unified approach to make sure that our different markets know our vision for influencer marketing, so that they can try to adopt it in their markets, and understand that what we do globally applies to the different markets as well.
  • How has Nestlé Health Science overcome these challenges with CreatorIQ?The fact that CreatorIQ enables us to have an end-to-end approach to influencer marketing—from the identification of the creator to the measurement and reporting—is really what drove us to adopt the platform. As a global team, we look at the engagement rates of all the influencer marketing campaigns we have across markets, across platforms. We use CreatorIQ to track all of our campaigns, all of our brands, and all of our divisions within the same platform.
  • How are creators changing the marketing industry?I think the biggest change or disruption that creator marketing brought to marketing in general is adding a real human voice to all of the brands. Creators can showcase the products live and as part of their routines. It's not perfect photography of the product on the shelf, but it's a real human using the product. I think it really helps the brands to better connect with their consumers.

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