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2024 Agenda

Creator Marketing: What Good Looks Like

Agenda Sneak Peek

  • 8am - 9:30am Registration
  • 9:30am - 5pm Speakers, Sessions, Lunch and Networking Breaks
  • 5-8pm Cocktail Reception

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  • Stage 1
  • Stage 2
  • Workshops
Speakers
08:30 - 10:00

Registration and Breakfast

10:00 - 10:25
Session

Snap Stars: Why Creators Are Embracing Community on Snapchat

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Creators have been leading a quiet revolution, turning to Snapchat as a place to create authentic, behind the scenes content that their audience can’t get anywhere else, in a place that is judgement-free and without the pressure to be a perfect and polished version of yourself, all whilst building a livelihood through Snap’s stories revenue share programme and the brand partnership opportunities that are now available through the Snap Star Collab Studio, helping brands reach the unique and engaged audience on Snapchat. 

speakers

Emily McDonnell, Head of Creator Partnerships UK/NL/DE & Nordics, Snap Inc.

Emily Canham, Snap Star and Creator

Kika Osunde, Snap Star and Creator

Moderator: Sasha Wallace, Sr. Director, Customer Success (Americas), CreatorIQ

10:30 - 10:55
Session

How Haircare Brands Are Making Waves on Social

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Effective haircare influencer marketing is really a ‘see it to believe it’ game — consumers need to be inspired by how well hair products work, and creators can show proof. Learn from top executives at Olaplex, Fable & Mane and Wella about how their brands are keeping social users engaged with creators.

speakers

Akash Mehta, CEO & Founder, Fable and Mane

Chris Chesebro, Chief Digital Officer, Wella

Lisa Bobroff, VP Global Communications and Consumer Engagement, Olaplex

Moderator: Ashton Wall, Founder, GateMaker Community 

11:00 - 11:30

Mimosa Break

11:30 - 11:55
Session

Fireside Chat with TikTok

speakers

Anastasia Evans, Creative Growth, TikTok

Moderator: Natalie Crippen, Director of Customer Success, EMEA, CreatorIQ

12:00 - 12:25
Session

The Role of Creators in the Digital Economy

x The most successful sellers of today involve creators in their strategies, whether in influencer marketing, product development and ambassadorship, or all of the above. In this session, ASOS Executive Vice President Customer and Marketing Dan Elton and Gymshark Global Partnerships Director Calum Watson will unpack the roles of creators in ecommerce and how they continue to evolve.
speakers

Calum Watson, Global Partnerships Director, Gymshark

Colette Laxton, Co-Founder, The Inkey List

Dan Elton, Executive Vice President Customer and Marketing, ASOS

Moderator: Christopher Morency, Co-Founder, edition+partners

12:30 - 13:30

Lunch

13:30 - 13:55
Session

How to Build a Legacy Brand

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Brands always benefit from the credibility that comes with a long history and proven reputation. So how can the emerging brands of today build long-lasting relationships with consumers in the long run? Join WWD European Beauty Editor Jennifer Weil with Elemis Co-Founders Noella Gabriel and Oriele Frank, and Waldencast Founder and CEO Michael Brousset, as they share strategies for building a legacy brand that stands the test of time.

speakers

Michel Brousset, Founder/ CEO, Waldencast

Noella Gabriel, Co-Founder and Global President, ELEMIS

Oriele Frank, Co-Founder and Chief Product & Sustainability Officer, ELEMIS

Moderator: Jennifer Weil, European Beauty Editor, WWD

14:00 - 14:25
Session

Collaborative Creativity: The Cross-Pollination of Creators and Marketers

x As creators increasingly mirror media companies in their operations and professional approach, there’s much that brands can absorb from their innovative strategies and cultural engagement. Join Meta’s Netta Gross and CreatorIQ’s Tim Sovay for a candid fireside conversation on the parallels between creators, brands and marketers. We’ll delve into the importance of brands integrating with creators to stay culturally relevant and ahead in the market. We’ll spotlight emerging trends on Meta, offering insights into how these patterns are shaping the future of content and consumer interaction.
speakers

Netta Gross, Global Director of Brand & Integrated Marketing for Creators, Meta

Moderator: Tim Sovay, Chief Business Development and Partnerships Officer, CreatorIQ

14:30 - 15:00

Afternoon Break

15:00 - 15:25
Session

The State of Retail Influencer Marketing

x In the last few years, online retail giants have embraced the creator economy in big ways. How do the world’s largest companies leverage influencer marketing to build more personal relationships with their billions of customers? Join Business Insider Creator Economy Reporter Marta Biino with Amazon Head of Influencer Relations Emily Trenouth and Google Senior Marketing Manager Ava Donaldson to hear how digital retailers are driving growth and innovation with creators.
speakers

Ava Donaldson, Senior Marketing Manager, Google

Emily Trenouth, Head of Influencer Relations, Amazon

Moderator: Marta Biino, Creator Economy Reporter, Business Insider

15:30 - 15:55
Session

Trailblazing Beyond Beauty: How e.l.f. Stays On The Cutting Edge Of Culture

x  Learn how e.l.f. Cosmetics stays top of mind for beauty consumers by keeping the brand ingrained in culture, from their creator strategy to their innovative product launches. e.l.f. CMO and President Kory Marchisotto will give an inside peek into the business and share her insights on what’s happening in the beauty industry.
speakers

Kory Marchisotto, CMO, e.l.f. Beauty & President, Keys Soulcare

Moderator: Conor Begley, CSO, CreatorIQ

16:00 - 17:30

Cocktail Reception

Speakers
08:30 - 10:00

Registration and Breakfast

10:00 - 10:25
Session

Integrating Creators into Luxury Brands' DNA

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Luxury brands have historically kept a tight rein on their brand stories and aesthetics. But to remain relevant in today’s digital world, it’s more important than ever for high-end brands to embrace the creators who foster loyal communities of consumers. Join leaders from Kurt Geiger, Business of Fashion and Google to learn how luxury brands are integrating creators into their narratives in a way that is both authentic and impactful.

speakers

Pascale Montaner, Vice President of Global Marketing, Kurt Geiger

Heather Clark, Global Business Lead, Luxury, Google

Moderator: Daniel-Yaw Miller, Senior Editorial Associate, Business of Fashion

10:30 - 10:55
Session

Disruptive Brands and the Women Behind Them

x In this session, CreatorIQ SVP of Marketing Brit Starr will sit down with Dionne Lois Cullen, Chief Brand Officer at Deciem, and Lauren Brindley, CEO of Revolution Beauty, to unpack the innovative marketing and distribution strategies that have skyrocketed Deciem and Revolution Beauty to success. We’ll also dissect how Dionne and Lauren’s own leadership philosophies have guided their brands’ and teams’ trajectories.
speakers

Dionne Lois Cullen, Chief Brand Officer, Deciem

Lauren Brindley, CEO, Revolution Beauty

Moderator: Brit Starr, SVP Marketing, CreatorIQ

11:00 - 11:30

Mimosa Break

11:30 - 11:55
Session

What Does Good Creator Marketing Look Like?

x It's clear that creator marketing has become an integral component in successful marketing strategies. But what does good creator marketing really look like? Conor Begley, Chief Strategy Officer at CreatorIQ, will unpack the importance of fostering growing creator communities, investing early in creators' careers, and prioritizing long-term relationships to see long-term gains. He’ll also reveal which notable brands have achieved remarkable success through influencer marketing, and how your brand can see similar results with the right strategies and support.
speakers

Conor Begley, Chief Strategy Officer, CreatorIQ

12:00 - 12:25
Session

Driving Social Impact with Creators

x Creators are known for building their own communities, collaborating with brands to drive sales, and even starting their own brands. But did you know influencer marketing also drives social impact? Hear from Jacqueline Prager Devine, Associate Director of Talent + Co-Owner at Soze Agency, and Victoria Blinova, Strategic Partner Manager at YouTube, about how brands and creators are partnering to make a difference in the world.
speakers

Chrissy Rutherford, Creator

Jacqueline Prager Devine, Associate Director of Talent + Co-Owner, Soze Agency

Victoria Blinova, Strategic Partner Manager, YouTube

Moderator: Max Powers, President and Chief Operating Officer, CreatorIQ

 

12:30 - 13:30

Lunch

13:30 - 13:55
Session

Building an Influencer Practice in the Agency World

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Brands have long partnered with agencies to develop creative and campaigns that capture consumers’ attention. But the rise of the creator economy has presented new opportunities for agencies to leverage creator content to drive even more impact in digital and traditional marketing channels. Join leaders from Ogilvy, Publicis, and Influencer to discuss how brands, agencies, and creators can better work together to achieve their business goals.

speakers

Emily Hare, Global Content Strategy Director, Publicis

Imogen Coles, UK Influence Lead, Managing Partner, Ogilvy

Luke Barnes, President, EMEA, Influencer.com

Moderator: Elodie Eynard-Machet, Strategic Customer Success Manager, CreatorIQ

14:00 - 14:25
Session

Executive Content and the Creator Economy

x As the influencer marketing industry continues to mature, marketers are now looking to the people who have done it best for their thought leadership and inspiration. As a result, executive social content creation, especially on LinkedIn, has taken off. Hear from LinkedIn Creator & Community Manager Daniel Markovits, along with OK Cool Co-Founder Jolyon Varley and Hugo Amsellam from Arm The Creators, on how they’re building communities of marketing leaders online.
speakers

Hugo Amsellem, General Partner and Founder, Arm the Creators, Intuition VC

Jolyon Varley, Co-Founder, OK COOL

Moderator: Daniel Markovits, Creator & Community Manager, LinkedIn

14:30 - 15:00

Afternoon Break

15:00 - 15:25
Session

Shaping the Future of Creator-Driven Brand Growth

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What’s new at CreatorIQ? Join our Chief Product Officer Bhavin Desai and Vice President of Product Innovation Nate Harris to learn how the CreatorIQ platform helps brands harness the full potential of creator marketing.

speakers

Bhavin Desai, Chief Product Officer, CreatorIQ

Nate Harris, VP of Product Innovation, CreatorIQ

15:30 - 15:55
Session

A Day in the Life of a CMO

x Ever wonder what it’s like to be the CMO of an iconic beauty brand? Who better to tell us than Marc Gallagher, CMO of Facetheory and Vandan Tandon, CMO North America of L'OCCITANE en Provence! Moderated by CEW UK Managing Editor Sallie Berkerey, this session will explore our panelists’ marketing philosophies, strategies, and learnings that skyrocketed their careers—and their brands’ growths.
speakers

Marc Gallagher, CMO, Facetheory

Vandana Tandon, Chief Marketing Officer North America, L’Occitane En Provence

Moderator: Sallie Berkerey, Managing Director, CEW UK

16:00 - 17:30

Cocktail Reception

Workshop
Hosts
10:30 - 10:55
Workshop

How to Build Cross-Channel Strategy

speakers

Clare Bruzek, VP, Product, CreatorIQ

11:30 - 11:55
Workshop

Driving Performance with Creators, Reels and Instagram Creator Marketplace

speakers

Jasmine Clennon, Global Marketing Manager, Instagram Business Marketing, Meta

Erin Sofley, Product Marketing Manager, Instagram Creator Marketplace, Meta

12:00 - 12:25
Workshop

Strategies for Good Creator Marketing

speakers

Alex Rawitz, Director of Research and Insights, CreatorIQ

14:00 - 14:25
Workshop

Building a Creator-Driven Campaign for Social Impact

speakers

Jacqueline Prager Devine, Associate Director of Talent + Co-Owner, Soze Agency

Chrissy Rutherford, Creator, @chrissyford

Registration

Secure your spot

Early Bird (valid until 1 March, 2024): £499
General Admission Ticket Price: £699
Almost Gone: £899

CreatorIQ Connect Europe is sold out!
Interested in attending? Join our waitlist!

With your ticket, you’ll gain all-inclusive access to:

  • 16 main stage sessions
  • 4 Interactive workshops
  • CreatorIQ Product Lab
  • Networking lunch
  • Networking cocktail reception
  • Hors d'oeuvres and bubbly
  • 300+ marketers who share your desire to harness the creator economy
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