
Thank you to all of our guests and speakers who made this such a great event.
See you next time!
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At CreatorIQ Connect LA, more than 100 marketing professionals came together to discuss the impacts of creator-led marketing. Here's a recap of what was covered.
- What’s to come in the Creator Economy in 2023:
- How organizations are adjusting their creator-led marketing budgets
- Top creator-led marketing goals
- How creator-led marketing can be leveraged across a brand’s overall marketing strategy
- New research from TikTok on how creators drive Ecommerce:
- How creators are uniquely positioned to drive ecommerce on TikTok
- Which characteristics of creator content are most impactful at driving conversions
- The role of authenticity on TikTok in a user's path to conversion
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Agenda
Networking Breakfast
Opening Remarks
Presenter:
Conor Begley, Chief Strategy Officer, CreatorIQ
Global Brand Panel: 2023 Trends and Insights from the Experts
Moderator:
Conor Begley, Chief Strategy Officer, CreatorIQ
Panelists:
Angelic Vendette, Global Head of Marketing, Alo Yoga
Alanna Marder, Senior Director, Integrated Marketing & Communications, SEED BEAUTY
Sally Lee, Media Strategy & Marketing Acceleration, Unilever
Adrianna Aguilar-Juan, Senior Manager Influencer Relations, Ulta
How Creator-led Marketing shifts your Bottom Line: Proving your ROI in any Economic Climate
Presenter:
Brit Starr, Senior Vice President Corporate Marketing, CreatorIQ
Buying into Creator Commerce: What Brands Should Know
Presenter:
Samantha Kimmel, Global Creator Brand Partnerships, TikTok
About the Speakers







In Partnership with
