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Thank you to all of our guests and speakers who made this such a great event.
See you next time!
At CreatorIQ Connect London, marketing professionals came together to discuss the impacts of creator-led marketing. Here's a recap of what was covered.
- What’s to come in the Creator Economy in 2023:
- Integrating creator-led strategies into your overall marketing strategy
- Changing marketing goals in 2023
- Understanding the ROI from creator-led campaigns
- New research from TikTok on how creators drive Ecommerce:
- How creators are uniquely positioned to drive ecommerce on TikTok
- Which characteristics of creator content are most impactful at driving conversions
- The role of authenticity on TikTok in a user's path to conversion
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Agenda
Opening Remarks
Host:
Conor Begley, Co-Founder, Tribe Dynamics & Chief Strategy Officer, CreatorIQ
Global Brand Panel: 2023 Trends and Insights from the Experts
Moderator:
Natalie Crippen, Director of Customer Success, CreatorIQ
Panelists:
Lizi Aston, Communications Director, Global, DECIEM
Philip Brown, Global Influencer Marketing Manager, 2k
Rodrigo Milanez, Director, Consumer Insights, Tommy Hilfiger & Calvin Klein (PVH)
How Creator-led Marketing shifts your Bottom Line: Proving your ROI in any Economic Climate
Conor Begley, Co-Founder, Tribe Dynamics & Chief Strategy Officer, CreatorIQ
Buying into Creator Commerce: What Brands Should Know
Alex Broadley, Creative Partner Manager, TikTok
In Partnership with
