Keynote
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Samantha Kimmel - Global Creator Partnerships, TikTok
Sam leads Strategic Creator Partnerships at TikTok, building programs with best in class partners to ensure that all brands on TikTok are tapping into the creator economy. Sam is deeply passionate about creative and storytelling: she spent 7 years at creative advertising agencies and four years at Pinterest in Entertainment Partnerships before joining the TikTok team. She's worked with brands like HBO, Discovery, National Geographic, Comcast, Estee Lauder and P&G on award winning campaigns spanning Super Bowl commercials, global social media toolkits and everything in between. Sam lives in NYC.
Panelists
Vandana Tandon, Chief Marketing Officer North America, L'OCCITANE Group
Christine Pierson, Director of Communications and Special Events, North and South America, Caudalie
Alex Sikkema, Social Media Strategist + Digital Content Creator, Free People
Hosts
Conor Begley - Chief Strategy Officer, CreatorIQ and Co-Founder, Tribe Dynamics
Conor Begley is the Chief Strategy Officer at CreatorIQ and Co-founder of Tribe Dynamics. In September 2021, Tribe Dynamics was acquired by CreatorIQ to create the leading influencer marketing platform for the creator economy, bringing together influencer performance management and analytics solutions to help brands and businesses. Conor has been named one of the 100 Most Influential People in Influencer Marketing by Influence Weekly, and was recognized as one of the 100 Leaders of Tomorrow by St. Gallen’s Symposium.
Sasha Wallace, Director of Customer Success, CreatorIQ
Sasha Wallace is the Director of Customer Success, East at CreatorIQ, a role she has held for over 4 years. With over 9 years of experience in Customer Success, Sasha has played a key role in the expansion and scalability of CreatorIQ's longstanding clients, demonstrating her expertise in this field. Based in Atlanta, she serves as a thought leader in Influencer Marketing, providing valuable insights and guidance to clients across diverse industries