Through an industry expert panel, presentations, and roundtable discussions, we dove into the ever-evolving Creator Economy. Ouai, ION, Song Candy, K18 Hair, and TikTok gave us valuable insights into the creator economy.

• Social Media is always evolving, so should your strategy.

• TikTok research shows that capturing a viewer's attention within the first 5 seconds of a video increases ad recall, boosts engagement, enhances brand love, improves brand consideration, and drives the likelihood to recommend and purchase intent.

• Winning brands stay on top of trends and quickly jump on popular content styles to create buzz, as seen with L’Occitane and Rhode Skin.