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CreatorIQ Connect


Session Replay Accelerating Performance Outcomes with Creator Commerce

This conversation covers how platforms like Linktree and CreatorIQ have adapted to support retail brand-creator collaborations for direct revenue results, while Lowe’s shares their approach to enabling their rapidly growing creator community to drive scaled revenue results. The panel also dives into the specific tools and content that creators need to enable and deliver a successful performance-based partnership and provide a brand retailer perspective for how to implement a successful creator commerce strategy.

 
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Session Panelists

Jonathan Stanley

Jonathan Stanley
Director - Social Media, Influencer and Content, Lowe's

Jonathan manages video content and influencer marketing for Lowe’s Content Studio, the award-winning branded content team and production house. Stanley leads the teams responsible for episodic content, how-to videos, product videos, influencer marketing and streaming TV devices, as well as Lowe’s YouTube channels. Best known for launching Lowe’s hit-series The Weekender, Jonathan is a creative-at- heart who spends most of his time trying to write a better biography than the one you’re currently reading.
Sam Else

Same Else
Senior Director of Business Development, Linktree

Sam Else is the Senior Director of Business Development at Linktree where he leads the company’s social commerce and product partnerships business teams, including driving the program to empower 50M creators & businesses to monetize their audiences. Prior to Linktree, Sam spent ten years at Twitter across business development, product partnerships, and advertising sales roles.

Mike Balducci Headshot

Mike Balducci
GM, Commerce Solutions, CreatorIQ

Mike Balducci is currently the General Manager of Commerce Solutions at CreatorIQ, the leading SaaS-based influencer marketing platform. His leadership has been pivotal in supporting hundreds of brand and agency customers across the U.S., U.K., and Europe that utilize CreatorIQ’s affiliate, payment and commerce capabilities to scale their creator-lead marketing results. Prior to joining CreatorIQ, Mike held multiple key leadership positions across strategy, product development, marketing and finance at Valassis, Experian and NetZero.

Avi Gandhi Headshot

MODERATOR Avi Gandhi
Founder, Partner with Creators + Creator Logic

Avi Gandhi is a Creator who writes about the business of Creators on LinkedIn, and through his newsletter Creator Logic. His consulting firm, Partner with Creators, provides go-to-market strategy and execution to businesses seeking to work with Creators. He is also an Advisor to the Consumer team at Point72 Ventures. Over a 15-year career in digital media, Avi pioneered Creator representation at Hollywood talent agency William Morris Endeavor, built an award-winning content production and management company for Jimmy Kimmel's Wheelhouse, and led the Creator Partnerships team at Creator Economy unicorn, Patreon.