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Session Replay
Brand vs. Performance: The ROI of Creator Marketing
Marketers inherently understand the value of creator marketing, but if they can’t articulate the value, securing budget and resources to scale what’s working is going to be difficult. Collecting raw data isn’t enough — we have to uncover insights that turn into intelligence. Metrics like Earned Media Value, creator retention, and social following growth aren’t at odds with business metrics like conversion and revenue — when measured and optimized intentionally, they can go hand in hand. In this session moderated by Ashton Wall, leaders at Chubbies, Ruggable and Jones Road Beauty share how data and insights have transformed their marketing efforts.
Preston Rutherford
Co-Founder, Chubbies and Loop Returns
Co-founder of lifestyle apparel brand Chubbies and Loop Returns. Chubbies was founded in 2011 and acquired for 9-figures and part of a 10-figure IPO. Co-founded Loop Returns while at Chubbies, now one of the largest returns and exchanges SaaS platforms in the Shopify ecosystem. Preston lives in Lafayette, CA (down the street from Conor!), has a wonderful wife (who has spoken at a previous CreatorIQ event), and 2 kids (6 and 1), both of whom are 100x cooler than him.
Jenna Habayeb
CMO, Ruggable
Jenna Habayeb is the Chief Marketing Officer at Ruggable, a global home goods brand dedicated to filling every home with joy. With a strong track record in marketing leadership, she has consistently focused on integrating content, community, and commerce to create beloved, category-disrupting brands. Before joining Ruggable, Jenna served as CMO at IPSY, the renowned beauty membership platform, and held the CMO roles at 7 For All Mankind and Splendid. Her innovative approach to marketing has earned her recognition as one of Forbes' Top 50 Entrepreneurial CMOs and one of Diversity First's Top 100 Women in Business. Jenna’s passion lies in building brands that resonate deeply with consumers, driving both emotional connection and business growth.
Cody Plofker
Chief Marketing and Revenue Officer, Jones Road Beauty
Cody Plofker is the CMO and CRO of Jones Road Beauty, a clean beauty brand founded by makeup artist Bobbi Brown. He leads the brand’s marketing strategy, including digital, social, and influencer efforts, helping grow its audience by 250% and triple revenues in 2022. Cody also advises high-growth brands and SaaS companies and co-hosts the Down to Chat (DTC) podcast. His insights have been featured in the Wall Street Journal, Financial Times, and Vogue Business, and his Weekly Growth Learnings newsletter has gained over 8,750 subscribers in under a year.
MODERATOR
Ashton Wall
Founder, GateMaker Community
Ashton Wall is an experienced marketing leader who spent her career working in-house at some of the most iconic DTC brands. Before founding GateMaker in 2021, she was Head of Marketing at ColourPop Cosmetics. Today, she spends her time building "The PR firm of the future" working with brands like Milk Makeup, The L'Occitane Groupe, Jones Road, H&M, and others. Ashton and her team are focused on all things community and creators - at serious scale.