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Session Replay
Creator Marketing on a Global Stage: Scaling Safely
The world’s biggest brands and agencies are increasingly shifting dollars and resources to creator marketing. For global, widespread organizations, this shift requires new systems and standards for centralizing creator programs and ensuring consistency across brands and markets, while also leaving room for localized strategies and regional nuances. This session with leaders from Unilever, Edelman, and Gap, Inc. delves into the strategies and challenges of building and scaling a successful creator ecosystem on a global scale, and the critical importance of brand safety in a global landscape and how to navigate complex regulatory environments.
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David Neyman
Global Lead for Creator and Content Partnerships, Logitech
David Neyman is the Global Lead of Creator and Content Partnerships at Logitech, a world leader in products that blend artistic design, science, and innovation. Praised for his ability to foster, motivate, and lead a team, David is a master of driving success via thoughtful campaigns.
Damon Berger
Head of Consumer Digital Engagement, Gap, Inc.
Damon is the Head of Consumer Digital Engagement at Gap, Inc., and has more than 20 years of experience in entertainment, retail, and media spaces. He is an operator, senior digital media executive, entrepreneur, and digital transformation expert with a proven track record of success in building high performing teams that execute best in class digital strategies across content, marketing, technology, influencers, and partnerships. He is a board member of Protect Our Winters, an advocacy group of outdoor enthusiasts turned climate activists, and a mentor at Techstars, an accelerator program for entrepreneurs.
Tyler Vaught
Global Head of Influencer Marketing, Edelman
Tyler has over 20 years experience as a marketer and strategist on the client, platform and agency side. Tyler joined Edelman in January of 2023 and oversees DJE's Influencer offering globally, responsible for how all of the firm's clients partner with Influencers and Creators to authentically connect to community and culture. Before Edelman, he was most recently at Twitter, where he spent 7 years leading the company’s Creators and Branded Content division for advertisers. Previously, he spent 10+ years in the gaming industry at Electronic Arts and PlayStation helping lead the brand marketing efforts on dozens of AAA software and hardware products, including the launch of the PS4.
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MODERATOR
Brit Starr
CMO, CreatorIQ
Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise influencer marketing platform powering creator marketing efforts for thousands of brands and agencies, including Nestlé, Sephora, and Unilever. Brit has more than 15 years of experience in marketing and consulting at highly competitive, passion-driven consumer brands, including Lyft, Guitar Center, Shiner Beer, Verve Coffee Roasters, and Trulia.