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CreatorIQ Connect


Session Replay Exploring the Creator Economy's Most Robust Ecosystem: YouTube

For the past 20 years, no platform has done more to support creators and the creator economy than YouTube - paying creators $70 billion in the past three years alone. Kim Larson and Bridget Dolan share their insights into what makes YouTube the central hub for creators and what we can expect from the platform as we move into the next phase of the creator economy. And YouTube creator, Miss Louie, joins the stage to share her insights on what makes the platform such a powerful ally in building new and sustainable businesses. 

 
YouTube
CreatorIQ

Session Panelists

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Kim Larson
Global Managing Director & Head of YouTube Creators, YouTube

As Head of YouTube's Creator and Gaming team, Kim leads strategy for growing the platform's top creators and partners, including service providers, talent partners, and game publishers. Previously at Google, she managed global brand services, pioneering machine learning applications for creative best practices. Before joining Google in 2012, she spent over 20 years leading marketing teams at Nike, Jamba Juice, and Prophet. Kim holds a BS in Neuroscience from Vanderbilt University and an MBA from the University of Virginia, while serving on the Board of Directors for the Effies and Oxford University's Future of Marketing Initiative.

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Bridget Dolan
Global Managing Director, Shopping, YouTube

Bridget Dolan is the Global Managing Director of YouTube Shopping, where she leads teams that transform and grow consumer shopping on the platform. Prior to joining Youtube in 2021, Bridget spent 20 years as an executive at Sephora, where she obtained the largest U.S. retail partnership of its kind with Kohl’s.

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Miss Louie
@missejllouie, YouTube Creator

Erica Louie is a lifestyle, fashion, beauty, and decor content creator with more than 650k followers across YouTube, Instagram, Pinterest, and more. After graduating from the McCombs Business School at UT Austin, she ventured into the corporate world, where after six years of working all day and filming videos all night, she became a full-time content creator in 2017. She has worked with brands including YouTube, Walmart, Nordstrom, and more.
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MODERATOR Tim Sovay
Chief Business Development & Partnerships Officer, CreatorIQ

Tim Sovay serves as the Chief Business Development & Partnerships officer of CreatorIQ, the leading enterprise influencer marketing platform for thousands of global companies including Nestlé, Sephora, and Unilever to manage, measure, and scale their influencer marketing programs. Previously, Tim has served in senior roles at theAudience, Edelman, The Walt Disney Company, and Summit Entertainment. With more than 25 years of experience at the forefront of innovation across digital and social media marketing, Tim's work has received recognition in the industry by the Cannes Lions, 4A's, The Webby Awards, MarTech Awards, and Influencer Marketing Awards.