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CreatorIQ Connect


Session Replay From Vision to Value: Executive Impact on Creator Marketing

For creator marketing to be effective and scalable, it requires unwavering support from the highest levels of an organization. Executives play a critical role in driving successful creator marketing initiatives, and they need to be confident in how those initiatives align with broader business objectives. Leaders at Milk Makeup, amika, and L’Oréal share what matters to them most in supporting their company’s creator marketing efforts, how they prove the value of creator marketing to other stakeholders, and the resources and collaboration strategies they use to push their teams forward.

Whether you're a C-suite executive looking to support your organization's marketing transformation or a marketer seeking to make a compelling case for increased investment, this session provides invaluable insights and actionable advice.

 
Milk Makeup logo
amika logo
L'Oreal USA logo
Business of Fashion logo

Session Panelists

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Tim Coolican
CEO, Milk Makeup

Tim Coolican is the CEO of Milk Makeup, bringing over 20 years of beauty industry experience to drive the brand's strategic vision and growth. Before joining Milk Makeup in 2020, he served as President of L'Oreal Paris USA, where he modernized the brand's digital strategy and achieved record revenue growth, including a 50% increase in ecommerce sales. His previous roles at L'Oreal included GM of the Consumer Products Division for Southeast Asia and GM of Garnier, Maybelline and Essie for the UK and Ireland, where he successfully launched Ultimate Blends and led Maybelline's rapid market expansion.

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Chelsea Riggs
CEO & Founding Member, amika

Chelsea Riggs is CEO & Founding Member of amika, one of the largest independent premium haircare brands in the US. Rising from Business Development Manager to CEO during her 14-year tenure, she has led the brand to become the #6 Prestige Haircare Brand, growing 7x faster than the market in 2023. Under her leadership, amika achieved B-Corp Certification, Climate Neutral status, and Clean+Planet Positive recognition at Sephora, while establishing a $500,000+ annual program for scholarships, grants, and mentorship in professional beauty. She also successfully guided the brand through its 2022 acquisition by Bansk Group.

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Stéphanie Binette
General Manager West Coast Brands, L’Oréal

Stéphanie Binette currently serves as General Manager of L'Oréal's Luxe Skincare/Makeup Business Unit on the West Coast, overseeing Youth to the People US and Urban Decay US since January 2024. Her impressive career at L'Oréal spans nearly two decades, including roles as Chief Digital & Marketing Officer for L'Oréal USA's Luxe and Consumer Products Divisions, General Manager of NYX Professional Makeup, and various leadership positions across the U.S. and Canada. Before joining L'Oréal in 2006, she spent 10 years in consumer-packaged goods at Kraft and PepsiCo, and is known for her advocacy of digital transformation and agile marketing.

Rahul Malik

MODERATOR Rahul Malik
Chief Growth Officer, BOF

Rahul Malik is the Chief Growth Officer at The Business of Fashion. Among other responsibilities, he oversees BoF's newest and fastest-growing ventures, including BoF Insights, which is BoF's data and advisory team that works directly with fashion, beauty and luxury clients to help them grow their brands and businesses for the long term. Rahul joined The Business of Fashion after many years as a consultant at Boston Consulting Group where he advised fashion and luxury, media and private equity clients around the world.