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Session Replay
Moving at the Speed of Culture
Some brands just get it. Pop culture, generational trends, eras — the zeitgeisty moments move fast, but can be powerful vehicles to connect with consumers in the moment. Make no mistake, it takes a lot of work, taste, strategy, and good timing for brands to authentically partake in cultural movements without becoming the ‘hello, fellow kids’ meme. Listen as leaders from OPI, Huda Beauty and Kayali, and Milani Cosmetics share their wins, challenges, and learnings from carefully crafting their brands’ contributions to the culture, without getting distracted from their ultimate goals of building community and driving sales.
Rekishia Jessup
Senior Vice President Global Marketing, OPI
Jessica Hanson
General Manager, Americas, Huda Beauty and Kayali
Jessica Hanson is the General Manager of Huda Beauty and Kayali fragrances for the Americas region. Jessica is the former CEO of NuFACE, the #1 skincare tool in the US and Canada and was formerly General Manager of ghd (good hair day) for the Americas region. She was President and General Manager of AmorePacific Group, US for three years overseeing seven prestige brands including Laneige and Sulwhasoo. Prior to this position she was the Chief Marketing and Revenue Officer at Perricone MD, a cosmetic company that specializes in anti-aging skincare and supplements. Ms. Hanson is the former Vice President and Divisional Merchandise Manager for Fragrances and Men’s Grooming at SEPHORA. She is a 25 year beauty industry veteran, having worked in her early days in both global and regional marketing roles at L’Oréal and Coty in New York.
Jeremy Lowenstein
CMO, Milani Cosmetics
Jeremy Lowenstein is the Chief Marketing Officer and GM of International at Milani Cosmetics, with over 20 years of experience leading brand marketing, innovation, and global strategy. His career spans roles at Estee Lauder, Coty, Kopari Beauty, MeUndies, and Milani, where he’s driven brand turnarounds and transformations. Starting in men’s grooming at Aveda and later overseeing global marketing at Sally Hansen, Jeremy has held three CMO roles at both founder-led and private equity-backed brands. Known for building high-performing teams and fostering cross-functional collaboration, he excels at driving growth and change within organizations.
MODERATOR
Ryma Chikhoune
Senior Reporter, WWD
Ryma Chikhoune is the Senior Reporter at WWD’s Los Angeles bureau, where she covers the Eye, beauty business, fashion and news. She has written for publications that include Vanity Fair, W magazine, The Washington Post Magazine, The Hollywood Reporter, Teen Vogue and Interview magazine. A graduate of the Philip Merrill College of Journalism at the University of Maryland, Ryma was raised in Berkeley, California and has lived and worked in New York, Washington, D.C. and Paris.