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Session Replay
The New Face of Affiliate Marketing: A Creator Transformation
The affiliate marketing landscape has been transformed by the evolving power of creators. This panel explores how the industry has shifted from basic referral links to advanced strategies that boost consumer engagement and drive impressive growth. Clair Sidman, VP of Marketing at Collective Voice, leads the discussion on how creators are redefining brand success metrics and the strategic impact of affiliate creators on enhancing brand reputation and trust.
Clair Sidman
VP of Marketing, Collective Voice
Clair Sidman is the vice president of Marketing at Collective Voice, where she leads brand, creative, product, and sales marketing. With her innovative mindset and extensive expertise, Clair helps brands and creators achieve sustainable growth by understanding and connecting with the next generation of consumers. Prior to joining Collective Voice, Clair was the Head of Industry Strategy + Insights at TikTok, where she led a high-performing team in developing go-to-market strategies for 18 industries in North America.
Kay Davenport
Fashion Content Creator, @ohheyykay
Kay Davenport serves as an assistant principal and a passionate advocate for women and mothers. As a wife and mother of twins, she transformed her personal journey into a thriving community of over 195,000 members. Through her social media platforms, Kay empowers, educates, and restores the confidence of women who may have lost their sense of self amidst the demands of daily life. Her mission is to inspire others to embrace their unique identities while balancing the challenges of motherhood. Kay’s social media mantra is “I’m not selling clothes, I’m selling confidence.”