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Session Replay
The Power of We: Building Community Online and IRL
Today, thriving communities bridge the digital and physical worlds to meet consumers anywhere they are. Join Kopari, Roblox, and Google as they share their strategies for building authentic connections with consumers via creator marketing, engaging collaborations, and exciting activations. They speak to the power of creator communities, and how brands can leverage them to create unique experiences that translate into meaningful online and offline interactions. Walk away with tools for measuring community growth, creating loyal customer advocates, and driving business growth.
Ava Donaldson
Senior Marketing Manager, Global Talent + Creators, Google
Ava Donaldson is the Senior Marketing Manager, Global Talent and Creators at Google for Devices and Services. With over seven years of experience at Google, Ava specializes in influencer marketing, digital marketing strategy, cross functional partnerships, and emerging platforms. Outside of being an award-winning marketer, Ava is also passionate about mentorship, social impact, and culture.
Ali Miller
Global Director, Influencer Marketing, Roblox
Ali Miller is a video game industry marketing veteran who currently leads global influencer marketing at Roblox. Ali has launched global influencer campaigns for multi-billion dollar titles within the Call of Duty, Guitar Hero, and Skylanders franchises at Activision Blizzard. Prior to her current role at Roblox, she oversaw global influencer programs at Riot Games. In 2020 Ali spearheaded the influencer launch campaign for VALORANT, a tactical shooter IP published by Riot Games, where her global influencer strategy broke all-time viewership records on Twitch in an entirely organic capacity. Ali’s transparency-first approach to creator relationship building has led to globally resonant qualitative and quantitative results that consistently shine across all intersections of the gaming industry and beyond.
Toral Patel
Vice President of Marketing & E-commerce, Kopari
Toral Patel is the Vice President of Marketing & E-commerce for Kopari, the leading clean beauty brand with clinically proven products that combine high-performance actives and natural ingredients. At Kopari, she oversees its DTC business where she builds cohesive, data-driven full funnel media strategies. Toral is an experienced beauty industry marketer with 14 years of marketing experience across senior positions at L’Oreal, Estee Lauder and American Express. She is passionate about brand building focused on influencer marketing, partnership activations and content marketing. Toral graduated from NYU Stern School of Business with a Masters of Business Administration, and received her BS from the University of Connecticut. She is based in Los Angeles, CA.
MODERATOR
Lia Haberman
Creator Economy Expert, ICYMI
Lia Haberman is a distinguished Creator Economy and Influencer Marketing expert and author of the ICYMI newsletter that goes out to over 25K subscribers — sharing weekly social media trend and platform updates with marketers and creators. She’s been tapped for her social media insights by brands such as Google, Robert Half, and AT&T and teaches social media and influencer marketing at UCLA Extension. She has recruited creators and also worked for creators, most recently partnering with YouTubers Colin and Samir to lead live community sessions for their Creator Startup cohort. When she’s not scrolling social media for work, she’s following food accounts on Instagram and TikTok to find new places to eat in LA.