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Session Replay
Turning Niche Market Gaps into Hero Brands
Tapping into an unmet consumer need is a proven strategy for creating products that immediately stand out in the market. Add in excellent consumer experiences, word-of-mouth, creator marketing, and strategic creator partnerships have catapulted household brands and emerging brands alike into the social feeds and daily lives of consumers in unexpected, powerful ways. Hear from leaders at Therabody and BeatBox as they share the unique brand experiences and creator strategies that have played pivotal roles in shaping their brands’ successes today.
Apphia Castillo
Director of Social and Influencer, BeatBox
Apphia Castillo is the Director of Social Media and Influencer Marketing at BeatBox Beverages. She is also the founder of Round Two, a creative marketing agency in Los Angeles, where she’s worked with clients like Puma, CASETiFY, Meta, and Marc Jacobs. With 12 years of experience as an influencer herself, Apphia brings a unique perspective to her work, understanding both sides of the influencer space. She excels at developing strategies that build authentic connections between brands and audiences, crafting thoughtful content, and leveraging partnerships to tell compelling stories.
Dr. Jason Wersland
Founder and Chief Wellness Officer, Therabody
Dr. Jason Wersland is the inventor of Theragun and Founder and Chief Wellness Officer of Therabody. He is deeply involved in Therabody’s R&D process, leading a team of scientists and engineers in creating the brand’s full ecosystem of award-winning wellness technologies. Dr. Jason has dedicated his life to helping people heal, including giving people access to products that can enhance their health and well-being.
Denis Asamoah
Co-Founder, FORVR Mood
Denis Asamoah's transition from investment banking to the beauty industry was driven by his keen observation of the sector's evolving dynamics. Early on, he recognized the growing influence of creators in shaping consumer trends and decided to pivot his career to provide strategic business advice to influencers who would go on to become business leaders. Equipped with a broad understanding of the marketplace and his financial learnings, Denis saw an opportunity to blend traditional business practices with the digital evolution of the beauty industry. He offers tailored guidance to creators, helping them grow and influence the market while remaining true to their loyal communities and brand identity. In 2020, Denis and Jackie Aina launched FORVR Mood, a beauty and lifestyle brand that offers high-quality, luxury products at an affordable price point. As CEO, Denis manages daily operations; using his expertise to drive success across their retail and marketing strategy
MODERATOR
Jim Louderback
Managing Director, CEW UK
Jim Louderback is a distinguished digital media leader with 30 years of experience, most recently serving as CEO of VidCon, where he led its sale to Viacom (now Paramount) in 2018. His notable achievements include selling online video network Revision3 to Discovery, serving as editor-in-chief of PC Magazine, and founding TechTV's content division. Currently, he writes the "Inside the Creator Economy" newsletter on LinkedIn while advising startups and curating events worldwide.