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CreatorIQ Connect


Session Replay Women Founders Redefining Beauty & Business

What does it take for independent beauty brands to endure longer than the initial buzzy years and sustain long term brand growth and meaningful consumer engagement? In this special panel of CEO founders from Tower 28, Danessa Myricks Beauty and Olive & June, hear how these incredible leaders’ industry experiences and day-to-day learnings help them usher their companies and teams toward future growth.

 
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Session Panelists

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Amy Liu
CEO and Founder, Tower 28

Amy Liu is the Founder and CEO of Tower 28, a best-selling clean beauty brand designed for sensitive skin. After a 20-year career leading top beauty companies like Smashbox and Kate Somerville, Amy launched Tower 28 in 2019 to create products free of irritants and certified by the National Eczema Association. Her work extends beyond business, with initiatives like Clean Beauty Summer School, which supports minority-owned beauty brands. Amy’s accolades include the CEW Visionary Award and EY Entrepreneur of the Year 2024. She lives in Los Angeles with her husband and three children, embracing the beach culture that inspires Tower 28.

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Danessa Myricks
CEO & Founder, Danessa Myricks Beauty

Danessa Myricks, a makeup artist, photographer, and entrepreneur, is known for revolutionizing the beauty industry with her innovative product development. After a self-taught journey as a makeup artist and educator, she launched Danessa Myricks Beauty in 2015 to create an inclusive brand that reimagines beauty for all. Nicknamed the “Willy Wonka of Beauty,” Myricks is celebrated for her multi-use, award-winning products and commitment to fostering a global community built on love, creativity, and diversity. Her brand’s mission is to empower confidence through beauty, giving a voice to those who once felt unseen or excluded.

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Sarah Gibson Tuttle
Founder / CEO, Olive & June

Sarah Gibson Tuttle is the Founder and CEO of Olive & June, the first consumer-focused DIY nail brand delivering salon-quality results at home. Since launching in 2013, Olive & June has revolutionized the nail industry, democratizing access to beautiful nails and driving market growth at retailers like Target and Walmart. Named to Inc.’s Female Founders 100 list in 2021, Sarah also advises and invests in high-growth CPG startups. Before founding Olive & June, she spent a decade as an equity sales trader at JP Morgan and Morgan Stanley. She lives in Los Angeles with her daughter.

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MODERATOR Sasha Wallace
Sr. Director of Customer Success, CreatorIQ

Sasha Wallace is the Sr. Director of Customer Success at CreatorIQ, a role she has held for over 5 years. With over 10 years of experience in Customer Success, Sasha has played a key role in the expansion and scalability of CreatorIQ’s longstanding clients. Sasha is based in Atlanta, and serves as a thought leader in Influencer Marketing, providing valuable insights and guidance to clients across diverse industries.