Session Replay
How to Build a Legacy Brand
Brands always benefit from the credibility that comes with a long history and proven reputation. So how can the emerging brands of today build long-lasting relationships with consumers in the long run? Join WWD European Beauty Editor Jennifer Weil with Elemis Co-Founders Noella Gabriel and Oriele Frank, and Waldencast Founder and CEO Michael Brousset, as they share strategies for building a legacy brand that stands the test of time.
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Noella Gabriel
Co-Founder, ELEMIS
Noella Gabriel is the Co-Founder and President of ELEMIS. As a trained beauty therapist, aromatherapist, and nutritionist, Gabriel’s entrepreneurial roots run deep. She is a formidable force shaping not only ELEMIS, but the beauty industry itself. Gabriel believes every product must deliver tangible results, and she has been recognized with numerous industry honors for her inspiring leadership.
Oriele Frank
Co-Founder, ELEMIS
Oriele Frank is a Co-Founder of ELEMIS. Oriele’s professional marketing background and love of science, nature, different cultures, sustainability, CSR, and alternative therapies has led to the development of a brand that’s always one step ahead of the industry. In her role at ELEMIS, Oriele quickly became an industry expert in brand, new product concept, design, packaging, and visual merchandising. Oriele’s determination and commitment to push the boundaries of ELEMIS to be totally unique and innovative has been a driving force for the brand’s success.
Michel Brousset
Founder/ CEO, Waldencast
Michel Brousset is the Founder and CEO of Waldencast, a holding company and investment fund that incubates and accelerates early stage beauty and wellness brands, and helps them rapidly create scale and profitability via industry specific operational expertise. Michel founded Waldencast in 2019, and has more than 25 years of FMCG operational expertise, successfully building billion-dollar brands and businesses across many geographies. Michel started at Procter & Gamble and then moved to L’Oréal, where he was CEO of L’Oréal UK and later President of the Consumer Product Division for North America.
MODERATOR
Jennifer Weil
European Beauty Editor, WWD
Jennifer Weil is WWD’s European Beauty Editor. She has served in the role for more than 25 years, reporting on evolutions and revolutions impacting the beauty industry. From a holistic vantage point, she covers corporate, financial, retail, marketing, brand, and product news, as well as rising trends and in-depth profiles of companies and executives. Groups in her scope include L’Oréal, LVMH, Kering, Unilever, and Groupe Clarins, as well as fledgling fragrance and cosmetics makers.
Jennifer began her journalism career in Paris at the International Herald Tribune and city publications. She is a native New Yorker, with a degree from Middlebury College.