Session Replay
Collaborative Creativity: The Cross-Pollination of Creators and Marketers
As creators increasingly mirror media companies in their operations and professional approach, there’s much that brands can absorb from their innovative strategies and cultural engagement. Join Meta’s Netta Gross and CreatorIQ’s Tim Sovay for a candid fireside conversation on the parallels between creators, brands and marketers. We’ll delve into the importance of brands integrating with creators to stay culturally relevant and ahead in the market. We’ll spotlight emerging trends on Meta, offering insights into how these patterns are shaping the future of content and consumer interaction.
Session Panelists
Netta Gross
Global Director of Brand & Integrated Marketing for Creators, Meta
Netta Gross is the Global Director of Brand & Integrated Marketing for Creators at Meta, where she leads a team supporting creators across Instagram, Facebook, and Meta’s new app Threads. With over a decade of experience in the digital space, Netta brings a wealth of expertise in driving creator success.
Prior to joining Meta, Netta spent 12 years at YouTube and Google, where she played a pivotal role in developing and executing breakthrough programs and campaigns to support creators on their journey.