CreatorIQ Connect Europe


Session Replay
Snap Stars: Why Creators Are Embracing Community on Snapchat

Creators have been leading a quiet revolution, turning to Snapchat as a place to create authentic, behind the scenes content that their audience can’t get anywhere else, in a place that is judgement-free and without the pressure to be a perfect and polished version of yourself, all whilst building a livelihood through Snap’s stories revenue share programme and the brand partnership opportunities that are now available through the Snap Star Collab Studio, helping brands reach the unique and engaged audience on Snapchat. 

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Session Panelists

Emily McDonnell

Emily McDonnell
Head of Creator Partnership UK/NL/DE & Nordics, Snap Inc.

Emily McDonnell is the Head of Creator Partnerships for UK/NL/DE & Nordics at Snap Inc. Emily joined Snap Inc. in September 2021, bringing a wealth of experience in influencer marketing, having previously held positions at Bumble and Google, along with running her own consulting company. Recognized as one of the Top 30 Trailblazing Women in Influencer Marketing, Emily is an exceptional leader in creator partnerships, and a true all-around marketing superstar.

Kika Osunde

Kika Osunde
Snap Star and Creator

Kika is well-known for her authenticity, sharp business skills and enthusiasm for fashion, beauty and luxury living. On top of these traits, Kika’s go-getting, optimistic energy elevates other women, encouraging them to achieve their goals. Kika’s positivity spreads throughout all areas of her work. In just over a decade, Kika has built herself a successful business empire. 
Emily Canham

Emily Canham
Snap Star and Creator

Emily Canham has been making YouTube videos for around eight years now. She loves all things fashion, beauty, and travel related.

Sasha Wallace

MODERATOR Sasha Wallace
Sr. Director, Customer Success (Americas), CreatorIQ