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Session Replay
Integrating Creators into Luxury Brands' DNA
Luxury brands have historically kept a tight rein on their brand stories and aesthetics. But to remain relevant in today’s digital world, it’s more important than ever for high-end brands to embrace the creators who foster loyal communities of consumers. Join leaders from Kurt Geiger, Business of Fashion and Google to learn how luxury brands are integrating creators into their narratives in a way that is both authentic and impactful.
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Pascale Montaner
Vice President of Global Marketing, Kurt Geiger
Pascale Montaner is the VP of Global Marketing at Kurt Geiger. Pascale is a senior executive with an exceptional international footprint and proven experience who drives business and brand purpose in complex, fast-changing environments across the B2C and B2B fashion, jewelry, luxury, and non-profit sectors. Leading and managing the global brand team at Kurt Geiger, Pascale is responsible for driving brand equity, global marketing strategy, and integrated communication campaigns with an increased focus on creativity and purpose.
Heather Clarke
Global Business Lead, Luxury, Google
Heather Clark has been working in luxury and fashion at Google for over 13 years specializing in advising brands how to leverage YouTube to build brand desirability. She joined Google shortly after the YouTube acquisition at their headquarters in California and negotiated some of their first ever YouTube creator deals for brands and is now based in the UK leading top luxury brand partnerships with Google.
MODERATOR
Daniel-Yaw Miller
Senior Editorial Associate, Business of Fashion
Daniel-Yaw Miller is Senior Editorial Associate at The Business of Fashion (BoF). He is based in London and covers menswear, streetwear and sport. Dan is a qualified solicitor, having previously trained at DLA Piper and The Premier League. He has a Bachelors in History from the University of Southampton and a Masters in Law, Business and Management from the University of Law.