Session Replay
Disruptive Brands and the Women Behind Them
In this session, CreatorIQ SVP of Marketing Brit Starr will sit down with Dionne Lois Cullen, Chief Brand Officer at Deciem, and Lauren Brindley, CEO of Revolution Beauty, to unpack the innovative marketing and distribution strategies that have skyrocketed Deciem and Revolution Beauty to success. We’ll also dissect how Dionne and Lauren’s own leadership philosophies have guided their brands’ and teams’ trajectories.
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Lauren Brindley
CEO, Revolution Beauty
Lauren Brindley is a seasoned global senior executive with extensive experience in retail merchandising, strategy development, brand management, marketing, and omnichannel across all sectors of retail, including both mass and prestige markets. Before bringing her expertise to Revolution Beauty, Lauren was previously in positions of leadership at Walgreens, as well as Boots UK and Boots Retail.
Dionne Lois Cullen
Chief Brand Officer, Deciem
Dionne Lois Cullen is the Chief Brand Officer for Deciem—the humble and happy umbrella of good beauty brands like NIOD, Hylamide, and The Ordinary. Dionne has been with Deciem for over 10 years, where she started as an Associate Manager and climbed the ranks throughout her successful career. Known for her agility and reactive marketing strategies, Dionne is passionate about Deciem remaining authentic at its core, and amplifying conversations around communities as they grow.
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