Session Replay
Trailblazing Beyond Beauty: How e.l.f. Stays on the Cutting Edge of Culture
Learn how e.l.f. Cosmetics stays top of mind for beauty consumers by keeping the brand ingrained in culture, from their creator strategy to their innovative product launches. e.l.f. CMO Kory Marchisotto will give an inside peek into the business and share her insights on what’s happening in the beauty industry.
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Kory Marchisotto
CMO, e.l.f. Beauty & President, Keys Soulcare
Kory Marchisotto is an accomplished marketing executive with over 20 years of experience in the beauty industry. Currently, Kory serves as both the CMO of E.L.F. Beauty and the President of Alicia Keys’ skincare brand, Keys Soulcare. Thanks to Kory’s bias for action, E.L.F. became one of the first beauty brands to successfully break into TikTok, where it boasts a proven track record of innovative campaigns and brand partnerships. Kory has won countless awards for her excellence in marketing, and was recognized in 2022 as one of Glossy’s Top Marketers.
