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CreatorIQ Connect Europe


Session Replay Executive Content and the Creator Economy

As the influencer marketing industry continues to mature, marketers are now looking to the people who have done it best for their thought leadership and inspiration. As a result, executive social content creation, especially on LinkedIn, has taken off. Hear from LinkedIn Creator & Community Manager Daniel Markovits, along with OK Cool Co-Founder Jolyon Varley and Hugo Amsellam from Arm The Creators, on how they’re building communities of marketing leaders online.

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Session Panelists

Jolyon Varley

Jolyon Varley
Co-Founder, OK COOL

Joylon Varley is the Cofounder of OK COOL, a London-based creative content studio officially partnered with TikTok, Instagram, and Twitch. Joylon is recognized as a LinkedIn TOP VOICE on social media, and is on a mission to humanize brands through culture. OK COOL is the fifth brand that Joylon has cofounded, a testament to his entrepreneurial spirit and drive to cultivate our modern culture.
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Hugo Amsellem
General Partner and Founder, Arm the Creators, Intuition VC

Hugo Amsellem is the GP at Intuition VC. Hugo is also the founder of the Arm The Creators publication, where he shares his thoughts on the creator economy. Hugo has a strong thesis around loneliness and how technology can help us belong, examined how an entire generation is bypassing traditional gatekeepers for the first time in history, and more. Previously, Hugo co-founded Oocto, a decentralized music label to help artists transcend the record labels and maintain ownership of their projects. In 2019 Hugo became fascinated with all things creators, and joined Jellysmack to empower early-stage video creators with the best network, tools, and resources.

Daniel Markovits

MODERATOR Daniel Markovits
Creator & Community Manager, LinkedIn/span>

Daniel Markovits is a Creator and Community Manager for LinkedIn—a business and employment-focused social media platform that works through websites and mobile apps. Daniel is passionate about all things digital, Web 3.0, and sports. Recognised on LinkedIn with the Creative Strategy Voice badge and boasting over 11k followers, Daniel has been a leader in the media industry for over 10 years.