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Session Replay
How Haircare Brands Are Making Waves on Social
Effective haircare influencer marketing is really a ‘see it to believe it’ game — consumers need to be inspired by how well hair products work, and creators can show proof. Learn from top executives at Olaplex, Fable & Mane and Wella about how their brands are keeping social users engaged with creators.
Akash Mehta
CEO & Founder, Fable & Mane
Akash Mehta is a British Entrepreneur. With a resume including prestigious names like Burberry, Estée Lauder Companies, and Dior, Akash has worked on some of the best brands in the industry. Currently, Akash is the co-founder and CEO of Fable & Mane, an Ayurvedic-inspired hair wellness brand and host of the 'Founded Beauty' podcast. Akash was placed on the Forbes '30 under 30' list, and is a board member of LVMH as well as a Global Guardian for UNICEF.
Chris Chesebro
Chief Digital Officer, Wella
Lisa Bobroff
VP Global Communications and Consumer Engagement, OLAPLEX
Lisa currently leads global communications and consumer engagement at OLAPLEX, where she oversees consumer and corporate PR, influencer marketing, social media, and experiential for the brand. Prior to OLAPLEX, Lisa held the role of VP, Global Communications at the luxury skincare brand ELEMIS. In her 8 year tenure with the brand, she moved from London to launch the brand in the U.S., and evolved the brand’s traditional PR strategy to a digital first communications strategy that saw the convergence of owned, earned, and paid media.
In her 18+ year career in the beauty industry, Lisa has worked across brands including St.Tropez, Benefit, Bliss, and more. She is passionate about building global beauty brands through a strategic multi-platform narrative that places the consumer at the heart of the conversation.
MODERATOR
Ashton Wall
Founder, GateMaker Community
Ashton Wall is an experienced marketing leader with a history of working in-house at some of the most successful DTC brands running on Shopify. Ashton is passionate about growth and taking a performance lens to organic channels.
As co-founder of GateMaker Community, Ashton is currently building the PR brand of the future, working with brands like Milk Makeup, Elemis, and H&M.