Session Replay Building an Influencer Practice in the Agency World

Emily Hare is the Global Content Strategy Director for Publicis Groupe, a French multinational advertising and public relations company. Emily works in Publicis Groupe's global content and innovation team—a center of excellence for content teams around the world—where she focuses on social, partnerships, and innovation. Prior to working at Publicis Groupe, she was head of content at social creative agency, Make Honey. Even further back, she was managing editor at Contagious, a magazine, online platform, events series, and consultancy that focuses on leading creativity and new forms of advertising from around the world.

Brands have long partnered with agencies to develop creative and campaigns that capture consumers’ attention. But the rise of the creator economy has presented new opportunities for agencies to leverage creator content to drive even more impact in digital and traditional marketing channels. Join leaders from Ogilvy, Publicis, and Influencer to discuss how brands, agencies, and creators can better work together to achieve their business goals.