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Session Replay
The State of Retail Influencer Marketing
In the last few years, online retail giants have embraced the creator economy in big ways. How do the world’s largest companies leverage influencer marketing to build more personal relationships with their billions of customers? Join Business Insider Creator Economy Reporter Marta Biino with Amazon Head of Influencer Relations Emily Trenouth and Google Senior Marketing Manager Ava Donaldson to hear how digital retailers are driving growth and innovation with creators.
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Emily Trenouth
Head of Influencer Relations, Amazon
Emily is Head of Influencer Relations at Amazon, where she leads Influencer strategies and programming for EMEA, APAC, and LATAM countries within Amazon’s London-based International Consumer PR division. Previously, she was Head of Influencer Marketing at MediaCom EMEA, where she built their Influencer division from scratch and spearheaded Influencer programmes for a global roster of clients including Coca-Cola, Mars, Sky, JP Morgan Chase, and many more. Prior to MediaCom, Emily was an early employee of Influencer and content marketplace TRIBE, where she helped to launch both their UK and US operations and led brand partnerships.
Externally, she is a 2022 Campaign Female Frontier Award winner, has been listed as an AdWeek Future Female, and was named one of the Top 50 people to watch in the Influencer Industry.
Ava Donaldson
Senior Marketing Manager, Global Talent & Creators, Google for Devices & Services, Google
Ava Donaldson is the Senior Marketing Manager, Global Talent and Creators at Google for Devices and Services. With over six years of experience at Google, Ava specializes in influencer marketing, digital marketing strategy, cross functional partnerships, and emerging platforms. Outside of being an award-winning marketer, Ava is also passionate about relationship-building, social impact, and culture.
MODERATOR
Marta Biino
Creator Economy Reporter, Business Insider
Marta Biino is a London-based reporter on the creator economy and influencer beat at Business Insider. With other notable experiences at NewsGuard Technologies, Jefferson, and Coda Media, Marta has been able to hone her personal style. Covering some of today’s hottest topics, Marta has been writing for over three years, and recently covered the AI Influencer trend. Aside from writing, Marta is passionate about all things food, from the history of foods to food justice and sustainability.