Session Replay
Driving Social Impact with Creators
Creators are known for building their own communities, collaborating with brands to drive sales, and even starting their own brands. But did you know influencer marketing also drives social impact? Hear from creator Chrissy Rutherford, Jacqueline Prager Devine, Associate Director of Talent + Co-Owner at Soze Agency, and Victoria Blinova, Strategic Partner Manager at YouTube, about how brands and creators are partnering to make a difference in the world.
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Jacqueline Prager Devine
Associate Director of Talent + Co-Owner, Soze Agency
Jacqueline Prager Devine leads all things talent, artist, and influencer engagement at The Soze Agency, a creative agency that specializes in social impact campaigns. She's partnered with some of the most influential voices across social media, television, film, music, and advocacy to uplift various campaigns, issues, and movements. The core of her work is building personal relationships with creatives, and ensuring that their voices, stories, and content are shared in a way that is most authentic to them.
Victoria Blinova
Senior Strategic Partner Manager, YouTube
Victoria has managed multimillion dollar budgets for C-level executives, has led digital marketing for the B2B business of Nestlé, and is the Senior Strategic Partner Manager for YouTube. She’s previously co-founded an edtech start-up and currently advises start-ups. Victoria has leveraged her experience in marketing, influence, and partnerships to help creators and entrepreneurs around the world.
Chrissy Rutherford
Creator
Previously Special Projects Director at Harper’s Bazaar, Chrissy is a fashion, beauty and wellness industry leader, host of Maybelline New York’s mental health podcast, “I’m Fine, You” and founder of highly engaged newsletter “FWD JOY”
