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BenchmarkIQ Smarter, Strategic Creator Benchmarking

Compare your program’s performance against competitors, and uncover opportunities to lead in the creator economy.

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Why Choose Us Measure your brand's impact

Competitive advantages start with insight. With CreatorIQ’s BenchmarkIQ, you’ll know exactly how your creator program is performing, and how you stack up against the competition. BenchmarkIQ measures share of voice, exposure, engagement, and influence across social platforms, delivering valuable insights to help shape your program’s strategy.

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See where your brand stands among your competitors

Track competitive, complementary, or aspirational brands to analyze and benchmark your brand within the context of your industry.

Get in-depth analysis of your top competitors

With close-up looks at your competitors’ strategies, you can identify new opportunities to strengthen your own program.

Use competitive data to inform your strategy

Monitor trends and performance within your category, and adjust accordingly to maximize your share of influence.

Highlights Surface the insights that matter

BenchmarkIQ equips brands with detailed data on competitor creator partnerships and audience engagement. By analyzing performance trends across your category, you can identify white-space opportunities, and refine your creator strategies for maximum impact.
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  • Monitor trends across your industry Differentiate between recent wins and consistent over-performance to consider various brands’ strengths, and identify your opportunities for growth. 
  • Analyze your brand's across the industry’s most complete data set Spanning 16 markets, 18 sectors, 16k brands, 1.1M creators, and 2M accounts, CreatorIQ’s database is the industry’s most trusted resource for all things benchmarking. 
  • Drill down to view performance metrics and content for competitor brands Compare your brand's community size, follower count, and retention against competitors to fine-tune your tactics.

See BenchmarkIQ in Action

Discover how competitive benchmarking can transform your creator marketing strategy.
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FAQs Here are some of the most frequently asked questions we get about BenchmarkIQ

 

What is BenchmarkIQ?

BenchmarkIQ is CreatorIQ’s competitive insights product, designed to help brands compare their performance against industry peers and competitors.

What kind of data is included?

BenchmarkIQ provides insights on overall performance metrics, market share, community engagement, and top creators and posts.

How often is the data updated?

Data is refreshed weekly, ensuring you always have access to relevant insights.

Can BenchmarkIQ help identify new creators?

Yes. With BenchmarkIQ, you can identify emerging creators and partnership opportunities within your competitive ecosystem that you may not have been previously aware of.