Influencer Community Composition
Understand your program’s performance, from individual creators to holistic community momentum. CreatorIQ’s aggregate community analytics offer a bird’s-eye view of your influencer marketing strategy, empowering you to use broader community trends to evaluate and pivot your strategy.

Glean big-picture changes to your overall creator community size over time
See how your community growth stacks up versus both your brand’s internal goals and your competitor brands’ communities
Break down your community by follower count
Our follower-count metrics allow you to glean insights devised for different community groups, helping your brand build a diverse creator network with both small- and large-scale ambassadors


Segment your community into groups based on brand enthusiasm
Use our metrics to gauge when a creator’s enthusiasm for your brand is growing or waning, and when to reach out to creators to stimulate activity
Aggregate the impact driven by your whole community, or by individual segments
Slice and dice your community however you see fit, and track the impact of each post to determine community engagement

"Your extensive analytics capabilities allowed Wander Beauty to curate a group of passionate brand fans who would continually support the campaign well past the launch."

Caroline Maeda, Integrated Marketing Manager, Wander Beauty
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