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B2B Influencer Marketing in 2018 – 5 Secrets to Own your Campaigns!

In their roundup of expert predictions and industry tips, MarTech Advisor covers crucial influencer marketing techniques for B2B companies in 2018. CreatorIQ’s Head of Product Michael Lambie shares his opinion on the growing importance of micro-influencers in a world dominated by larger creators.

“The major opportunity for B2B taking off will be when micro-influencers who have small social followings (under 10,000 followers)… [are] able to get paid or incentivized as much as or more than social media (B2C) influencers with millions of followers.”

Michael Lambie

Head of Product, CreatorIQ