First Party or The Party’s Over For Influencer Marketing
In a predictive guest piece with Martech Advisor, CreatorIQ COO Tim Sovay discusses the growing importance of first-party data to influencer marketing campaigns. Included within are platform trends outlining the mass adoption of creator authentication among campaign managers and their talent.
“CreatorIQ data from more than 2,000 brands and 70,000 creators shows a 60% increase of authenticated accounts this quarter alone. Channel authentication will play an essential role in the future of industry growth.”Tim Sovay