Influencer Marketing: Where the Tactic is Headed and Trends to Support It

In a sum-all piece piece on the future of influencer marketing, MarTechExec covers common strategies and challenges among top industry professionals. CreatorIQ’s COO Timothy Sovay shares his expertise on the quintessential role of influencer platforms in the years to come.

“Unified influencer marketing platforms will come as a natural progression away from using multiple point solutions that require marketers to invest time creating and integrating solutions into the marketing stack which becomes cumbersome and complicated.”

Timothy Sovay

COO, CreatorIQ