Brands Need to Bring Their Influencer Marketing “A” Game This Holiday Season

In this Multichannel Merchant byline article, CreatorIQ covers industry trends based on recent research. This proprietary data is leveraged to formulate three key approaches for implementing a successful influencer marketing program during the busy holiday shopping season — from engaging influencers to creating a narrative and measuring results.

“Excel spreadsheets are no longer a realistic or efficient way to keep track of multiple influencer relationships across multiple platforms. Brands should consider deploying technology that can help them discover influencers, manage campaigns, relationships and track performance.”

Timothy Sovay

COO, CreatorIQ