Los Angeles, CA — July 11, 2024 — CreatorIQ, the industry-leading creator marketing software for global brands and agencies, today announced it’s hiring web analytics and marketing software pioneer Chris Harrington as CEO. In this role, the dynamic Software-as-a-Service (SaaS) executive will lead and accelerate the company’s next growth phase as the creator economy’s total addressable market approaches half a trillion dollars.
Harrington has three decades of experience building SaaS businesses, most of which time has been spent serving CMOs and their marketing executives. Among his many accomplishments, Harrington served as President of Global Sales and Client Services at Omniture, a next-generation web analytics platform. During his seven-year tenure, Harrington took Omniture from $3.5M to over $500M in revenue (32% of that business was driven through an extensive agency partner ecosystem). Adobe eventually acquired the company for $1.8 billion.
Harrington also served as President and board member at Domo, a cloud-based data experience platform leveraged by enterprises such as Unilever, NBA, and TaylorMade. Harrington joined Domo when the company was two years old and grew the company from $7M to over $150M in revenue in under four years.
“I am thrilled to welcome Chris as the new CEO of CreatorIQ. His dynamic leadership and vision align perfectly with our mission to make Creator Marketing measurable, integrated, and essential. Chris’s track record of innovation and success in scaling SaaS companies excites me for what lies ahead. Chris’ empathetic leadership and dedication to clients’ success makes me confident that we have the right leader for our future,” said Igor Vaks, founder, board member and former CEO at CreatorIQ. “Together with our clients and partners, we will continue to elevate Creator Marketing, with CreatorIQ leading in measurement and technology. I look forward to supporting Chris in this journey and witnessing the remarkable success that lies ahead for CreatorIQ and our industry.
Most recently, Harrington served as CRO at Entrata, a property management software company, where he drove all customer-facing operations. Before that, Harrington was CEO at InsideSales, where he optimized sales processes for clients like Dell, Caesars Entertainment, Fidelity, and American Express.
“Consumers today increasingly turn to the power of Creators throughout their entire buying journey and are moving their time and attention to the platforms that afford them this sense of community,” said Harrington. “As brands and agencies aggressively change their marketing mix to address this seismic shift in audience, creators play an integral role in helping forge authentic relationships with these consumers. As the creator economy’s most secure and trusted software infrastructure, I look forward to continuing CreatorIQ’s history of empowering scale, success, and innovation for our customers.”
Interim CEO Jon Namnath, who is also co-founder of creator intelligence platform Tribe Dynamics, which CreatorIQ acquired in 2021, remains a key member of the executive leadership team and CreatorIQ’s board of directors. Namnath has steered the company’s continued growth in the six months following founder Igor Vaks’ transition out of an operating role and was a pivotal force in the decision process that led to Harrington’s hiring. Previously, Jon was Chief Growth Officer at CreatorIQ, leading the company to consecutive record sales quarters and building a strong foundation for growth.
“As the global creator economy continues to grow, CreatorIQ has become an integral platform powering end-to-end efforts for more than 1,200 global brands and agencies, including United Airlines, Wella, and Dentsu,” said Jon Namnath, Interim CEO and Board Member at CreatorIQ. “Chris is a dynamic, engaging, and enthusiastic leader who has helped build several billion-dollar businesses and has the experience to drive growth for CreatorIQ and our customers and industry at large.”
With Gen Z’s global purchasing power reaching $450 billion and looking to control 17% of global retail spend by 2030, it is crucial for businesses to understand their preferences and behaviors*. Notably, 72% of young people in the U.S. follow a creator, and over half have purchased a product from someone they follow.**
*Source: ExplodingTopics.com
**Source: Sprout Social, Morning Consult Pro